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Stay at Home Mom Finds the Key to Her Entrepreneurial Dreams: A Founder’s Story with Ashley McPherson

As a stay-at-home mom, Tampa, Florida-based entrepreneur Ashley McPherson was in search of an inspirational opportunity that would support her family, which also focused on her passion for fashion. After spending 2 ½ years with her friend selling the popular online brand, LuLaRoe, Ashley decided it was time to launch her own online retail sales brand, and in 2018 Macoma Boutique opened its doors. Macoma Boutique based in Tarpon Springs, Florida is a woman-owned and operated online store offering more than 50 brands of fashionable and reasonably priced clothing for everyday women of all sizes. When the online retail brand first opened it was solely operated by Ashley and over the last 3 years she has grown her team to 12 people. Since opening her virtual doors, McPherson has also created her own fashion line, Phierce Fashions, featuring 15 clothing styles ranging from t-shirts, bottoms, to dresses, jumpsuits, and more. In October 2021, Phierce Fashions debuted their newest product, Brami, a shirt complete with bra support designed to help women break up with their bra in ribbed and cami styles with four different colors ranging from sizes XS to 3X. For more information on Macoma Boutique, you can visit https://macomaboutique.com/. Macoma girlfriends can follow the brand on social media on Facebook and Instagram or download the app on Apple or Google Play. Stay connected with Ashley and the Macoma girlfriends on deals, offers, and new launches by signing up for their newsletter.
Tell us about your childhood and where you grew up?
I grew up in Palm Harbor Florida, with My Dad, Mom, and sister. My dad was an entrepreneur and I think that’s where my entrepreneurial spirit came from! We grew up with a pretty fun and simple life and were a very close family. My sister and I both participated in Allstar Cheerleading and lots of weekends were spent traveling to competitions all over the state of Florida.
How did you get started as an entrepreneur?
Soon after I had my 2nd baby and decided to be a stay-at-home mom, I still felt the need to find something to help my husband pay the bills. I started off with another company selling their products as a way to make extra money in my spare time at home. It quickly grew into a passion that I loved and knew I could make something really great out of! Over the past 6 years, I have been blessed to have this grow into not only something that supported my family but also something that now supports other families as well!
What is one business lesson you would tell a startup founder? 
Owning a business and being successful isn’t something that you can just do when you want to. It takes dedication, and it requires showing up every day, and it requires making sacrifices, but that is exactly what will set you apart in your business from the others.

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