Connect with us

Executive Voice

Learn From The Humble Beginnings Of An Award-Winning Event Producer: A Founder’s Story with Valerie Bihet

Valerie Bihet is an award-winning event producer with more than 20 years of experience in the management, design, and production of special events that communicate and achieve her client’s objectives. Originally from Paris, France, Bihet founded VIBE, an event design, and destination management company, in 2004 in Miami, Florida. Since then, she has grown the company to nine employees and produced more than 1,100 events throughout the United States, Europe, Mexico, East Asia, and South America. Her clientele includes global brands like Dior, Cartier, Jaeger-LeCoultre, LVMH, Coty, L’Oréal, Barclays, Banco Santander, McCain, Merck, Thea Pharmaceuticals, and many more. Valerie Bihet received her Master’s degree. in Marketing and Business Administration from the renowned Sorbonne University, Paris.


Tell us about your childhood and where you grew up?

I grew up in Paris with a mother who was a doctor and a father who worked for a pharmaceutical company with lots of travel. My father is very outgoing and always pushed us kids to try new things. My mother is a very hard worker and passionate about what she does. I learned from her, and a very long line of strong women before me, what it means to be a passionate and driven woman. Both of my parents instilled in me the need to work hard for what I want.

When I wanted to learn how to drive, my dad said I needed to find a way to do it myself. Everything I am today is because I pushed myself to go after it.

I was very lucky to have a nice house in Paris and a country house outside the city that gave us an opportunity to travel when I was young. I also found a mentor who pushed me to be better and learn. I am very lucky to have had these doors open to me, but I also think you need to go looking for opportunities. Then when you see one, take advantage and don’t let it go by because you are scared it’ll be hard to do.

How did you get started as an entrepreneur?

I started a staffing agency when I was 21 in Europe because someone needed a hostess for an event and I was not available on the event day. I told the person who asked me to be the hostess that I would find someone to replace me, but they wanted me and tripled the offer. I had already taken another engagement so even with the money, I had to turn it down but committed to finding someone like me who would be just as friendly and solution-oriented.

In the end, the client was super happy and I told them that if they had more work like that, we could work together since we have complimentary services. They would provide security for events and I would provide the hostesses. Both are staffing for events so we created a staffing agency and that’s how I started my first company as an entrepreneur.

From there, I got offered a job doing events for Disney and then Club Med, which brought me to the U.S. During an event in Miami, someone asked me about my ideas for a way to produce an event for their company. I sold them on the concept and that’s how I got LVHM as my first solo gig, which sparked the creation of the VIBE Agency.

What is one business lesson you would tell a startup founder?

Oh, I have many! First, take a moment to try different things.

Secondly, find a mentor who can guide you through the process of entrepreneurship and it’ll help save time, energy, and money as you get going. I am lucky to have had a wonderful mentor so I now offer that as a service to new up and coming entrepreneurs.

Thirdly, continue to educate yourself permanently. As an entrepreneur, you need to be a lifelong learner. Marketing, business, and technology are always changing and you need to be committed to staying on top of the trends and what is coming next if you are going to have lifelong success as an entrepreneur.

And finally, surround yourself with people better than you so you can try and get the bigger picture and see the path you are going along by people who’ve been there.


Our mission is to Diversify media and impact 100 million people. We highlight incredible entrepreneurs, authors, coaches, and leaders who are impacting the world. If you know someone who deserves to be highlighted email hello@ibhmedia.co

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Executive Voice14 hours ago

Unoma Okorafor: How the Woman Entrepreneur is Paving the Way for Others Through Her Own Inspirational Journey

Unoma Okorafor is the founder of Herbal Goodness, a health and wellness company that has become the number one supplier...

NFT2 weeks ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

News1 month ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Cryptocurrency1 month ago

Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

Nike, the sportswear mogul, recently stunned the globe as it moved into the realm of the metaverse industry and blockchain...

QR code screenshot QR code screenshot
Diversity in Tech2 months ago

BTC did 62% more in transactions than PayPal this year

MasterCard and Visa have always topped as the runaway leaders; however, Bitcoin’s Lightning Network will soon disrupt this norm. Starting...

high angle photo of person holding turned on smartphone with tall buildings background high angle photo of person holding turned on smartphone with tall buildings background
Social Media2 months ago

How to Organically Grow Your Social Media Following In 2022

Instagram On Instagram, use Reels to reach new audiences and grow – find popular sounds and use them in your...

gold-colored Bitcoin gold-colored Bitcoin
Cryptocurrency2 months ago

Julio Domenech On How Banks Can Engage In Bitcoin in 2022

As cryptocurrency continues to become a popular trend in the US, many people are looking for an opportunity to participate...

Diversity in Tech3 months ago

Microsoft Teams, Incorporating New 3D Avatars And Virtual Meeting Spaces Before Mid 2022

Microsoft Mesh has always led as the future of Microsoft Teams meetings. However, Meta, the newly launched Facebook company, is...

Health + Fitness3 months ago

Stephen Campolo – How A Former Fat Kid Transformed His Body And Is Now Helping Others Do The Same

UPDATE: During a recent interview with Yahoo! News, Stephen revealed that he will be speaking at the next Disrupt Puerto...

News3 months ago

Facebook Goes Meta As It Scales Up Beyond Just Social Media

Thursday 28 September 2021, Mark Zuckerberg, the CEO of Facebook, announced Metaverse, a brand for users to interact in virtual...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.