When it comes to helping service providers and experts turn their skills into valuable offers that attract consistent high paying clients, Stefani Taylor is among the very best.
Taylor – known as the Queen of High-Value Clients – is a Business Growth Strategist and Coach, as well as the creator and founder of High Value Agency, a results-based marketing consultancy dedicated to helping professionals scale their businesses through next level consulting.
After working with more than 100 clients, Taylor knows that it doesn’t matter what industry you’re in or what experience you have, you possess knowledge that others are in desperate need of.
“Packaging and selling that as a premium offer to those who need it most makes it beyond simple to grow your business to 6 or 7 figures in revenue,” she shares.
In this article, Taylor outlines the formula she uses to help entrepreneurs tap into their excellence and create offers that scale to 6 figures in less than 6 months.
The framework is based on what Taylor calls a High Value offer – an offer designed for the very top tier buyers in your market. Built to provide clients a deeper, more effective experience, High Value offers are usually priced at $10,000 and up.
“When you upgrade the clients you serve, you can upgrade your level of creativity and the level of service you offer, which means your clients get better results and you get more clients. If you’re in a competitive market, this instantly positions you as unique and authoritative and takes you out of the trap of being just another commodity.” Taylor shares.
In order for a High Value offer to be effective it must met four criteria:
- It must be irresistible
An irresistible offer starts with creating a proprietary solution for generating a specific result owned by you, rather than just offering time or
“stuff” for dollars.
The focus must be on compiling an offer based on getting your client the most powerful transformation you can provide so that it becomes an absolute no-brainer to your ideal audience.
Don’t restrict possibilities, the bigger the transformation, the bigger your fee and the better results for both you and your clients.
A desirable outcome can include: saving time, saving money, avoiding frustration or mistakes or gaining something of value. The very best offers combine several outcomes.
2) Must be geared toward a premium audience
Don’t waste time trying to build an offer that appeals to wide swaths of the market. A recent college graduate probably won’t be able to afford a $10,000 offer, so it shouldn’t be marketed to them.
It’s essential to take some to nail down the perfect audience for your top tier service. Most people get this wrong and think that because they can technically serve many different people they should position themselves that way. This leads to ineffective, generic marketing that doesn’t actually resonate with anyone.
Remember: when you’re marketing to everyone, you’re marketing to no one.
3) Should be designed to deliver at scale
The ultimate goal of this system is to create freedom, which means you need to be able to serve 10 clients with nearly the same effort as 1, otherwise you’ll ultimately be buying yourself a job.
Too many entrepreneurs end up stuck in their businesses the moment they get a handful of clients because they don’t have any systems in place to facilitate growth.
Make sure the bulk of your offer – from the service itself to the backend like onboarding and payments – can be systemized so that you aren’t required to handle every part of every project.
With these 3 pillars in place, you’ll be positioned to quickly scale your offer into a sustainable business.
For helping building a custom High Value Offer that consistently attracts $10,000+ clients, book a call with the High Value Agency team by visiting their site here.