Are you a business coach speakers that struggles in your online presence? You know how difficult it is to get your business out there and make a name for yourself. Business owners like you are constantly looking for the next big thing to improve their presence on the internet. You want people to find your website when they search online for business coach services near them.
In this blog post we will discuss ways that you can speed up your customer journey by using sales funnel strategies. This will help close more deals quicker so that once someone finds your website, they don’t leave.
If you’re not used to working with sales funnels then just think of those times where something catches our eye and we go rush off straight away and buy it. With a sales funnel, you can get people to go from being a prospect or lead all the way through to becoming your customer.
What is a Sales Funnel? And How Does it Work?
A sales funnel is a process that marketers use to convert website visitors into customers. It’s made up of different stages and each stage focuses on guiding the customer down towards purchasing your product/service or signing up to your email list, for example.
The first stage in sales funnels is called the opt-in page (or lead capture page). This usually consists of an image, headline text and some copy explaining what they will receive if they sign up.
The second stage would be getting people onto your email list where you can communicate with them directly about new products or services that may interest them over time (this could also be automated emails like welcome messages etc.). For many businesses, this is their main focus as it helps build trust between you and your potential customer.
The third stage often involves spending money to take the lead through a further stage of the sales funnel, such as an ad on Facebook or Google Adwords which will send them directly to a product page so they can buy what you are offering.
The last part of this process is sending people straight into ‘Transactional Funnels’. This means that after someone have purchased something from you online (like say maybe Business Coaching services) then they could be sent onto another landing page asking for their payment information – eg: Paypal email address etc., and also asking if they would like some free advice in certain areas related to business coaching. So when someone buys your services it might come with upsells/downsells.
Why Does a Sale Funnel Matter?
It’s important to understand how sales funnels work so that you can use them in the most effective way possible. Businesses have been using these tools for years and they are a proven strategy when it comes to increasing your presence on the web, especially if you want people to find businesses like yours online quickly.
When a customer is shown an offer (like say Business Coaching services), they will enter their email address or make contact with details in order to receive something valuable from you – be it free advice about business coaching or perhaps even some kind of digital voucher etc. If designed correctly then this process could help build trust between yourself and potential customers which ultimately leads onto making more money.
This is just an example of how you could use sales funnels to speed up your customer journey and get more people through the process so that once they find your website, they don’t leave. They are then willing to share with their friends/family about what you offer which can help spread the word around even quicker!
Remember that your greatest asset during this time of crisis is your adaptability to different situations. Your credibility as a coach, consultant, or teacher will reflect how effective you are in marketing your services. This is why utilizing the best sales funnel for your niche can significantly positively affect your sales figures.
Whether you’re a rookie starting your business or a veteran in the field, your focus should always be on your craft and growth. This is why we provide easy-to-follow funnels for speakers and course creators as a blueprint for your business’s operations. If you want to gain more leads and sales without doing the heavy lifting, contact us today!
John Lawson is one of the most trusted and experienced Ecommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!
John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.
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