Connect with us

Executive Voice

Suits Social CEO Darren Cabral Speaks on Why Businesses Need Social Media Marketing This COVID-19 

Covid-19 has disrupted our lives leaving us with only online platforms as the main way for communicating. The restricted movement and social distancing have triggered an increase in eCommerce and social media use. As businesses struggle to maintain their processes and revenue streams, social media marketing may be their greatest weapon. 

Darren Cabral is the CEO and Founder of Suits Social. This company is one of Canada’s leading marketing agencies and happens to be one of Canada’s first dedicated social media marketing agencies. We had a conversation with Darren about the state of marketing this COVID-19 and why social media marketing is the holy grail for today’s businesses. 

The State of Marketing 

The COVID situation challenged companies to go back to the drawing board and seek ways to realign their marketing strategies. Most companies responded by realigning their marketing budgets to social media marketing, with three-quarters of them utilizing social media for brand awareness and brand building. 

In the past few months, 54% of businesses focussed on social media, and 51% of them used the platforms to gain new customers. Still, the transition is not as smooth as a high percentage of companies are at a loss on how to stand out from their competitors. If social media was considered competitive before the pandemic, then the competition peaked to the next level. 

The change in customer preferences is also another factor that has affected marketing. Consumers are facing uncertainty as a growing number of people have experienced income cuts and job loss. People are concerned about the wellbeing of their loved ones and, as such, want a brand that understands this and seeks to establish a connection with them rather than close sales.

Why Use Social Media Marketing 

Social media platforms help companies to engage in helpful and valuable conversations with their customers. They can offer advice, information, useful or encouraging messages. This strategy allows companies to remain relevant as they are actively communicating with their existing consumers. 

Marketing experts agree that existing customers are more likely to spend more on your brand than new customers. Moreover, in this pandemic time, customers are more likely to purchase from brands that they trust. Focussing on existing customers enables enterprises to keep their retention rates high. Moreover, companies can still hold campaigns and offer discounts or run contests to engage their audience. 

Darren states that there is still tremendous opportunity to scale your business during a pandemic or in any negative economic environment. He has several social media strategies that he’s utilized over the years that almost always result in massive success. 

One of the strategies that he uses involves leveraging custom retargeting audiences created from existing customer data. This is a remarketing strategy where he gathers your existing customer data from an email list, CRM, or even your POS system and uploads that to Facebook. He can then retarget those customers directly, or develop something called a “Lookalike” audience. A lookalike audience is a brand new audience that shares similar data points to your existing customers, e.g. they have the same interests, income level, hobbies, and even education. Darren says these are typically the audiences that deliver the highest ROI and have been the secret to his multiple 7-figure product launches for his eCommerce clients.

Why work with Suits Social 

Suits Social is an agency that helps companies dominate their competition in their social media space. Since it was established in 2016, the company has helped hundreds of companies achieve success online. 

Their clients include one of North America’s largest auto groups, national retail franchises, one of Ontario’s largest real estate teams. The agency has also worked with Canada’s fastest-growing E-Commerce brands and dozens of brick and mortar businesses worldwide.

Suits Social helps businesses, brands, and marketing teams develop and implement proven social media strategies that drive growth and measurable ROI through paid and organic campaigns in a relevant way to today’s consumer. The agency provides its clients with measurable ROI with every project through regular reporting and 24/7 access to a custom analytics dashboard so you’re never left in the dark!

Darren built this company from scratch. He grew the agency to 2700% in just three years. Before his current venture Suits Social, he helped build several companies before the age of 22. His success is proof that he has what it takes to scale a business, no matter the challenges. You can check out more from their website here

Josue Arteaga is a Mexican serial entrepreneur, a new-age marketing consultant for realtors, and a Mortgage Advisor. Started his first business at the age of 17 dipping his toes in SEO. By the time he was 20, he was rubbing shoulders with the biggest entrepreneurs and real estate companies in the world. Josue Arteaga has used his new-age marketing strategies not just for clients but for his own ventures as well. He has his hands in the blockchain, real estate, lending, and new-age digital marketing industries. He’s been featured in Inc Magazine, Entrepreneur Magazine, Yahoo Finance, Thrive Global, etc. Josue has worked with world-famous entrepreneurs and influencers such as Tonio Skits, Julius Dien, Sam Bakhtiar, and Ed Mylett. He’s consulted companies like Century 21, Keller Williams, California Bud Co, and Fortafy in leading their branding and growth efforts. Josue has worked with clients worth over $100m, celebs, and the world's biggest entrepreneur influencers like Ed Mylett, Julius Dien, and more.


Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

NFT2 weeks ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

gold and black round emblem gold and black round emblem
Cryptocurrency1 month ago

Bitcoin’s Volatility Explained

Since cryptocurrency was introduced in 2009, it has become a very controversial subject for both critics and supporters. One of...

News1 month ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Cryptocurrency1 month ago

Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

Nike, the sportswear mogul, recently stunned the globe as it moved into the realm of the metaverse industry and blockchain...

QR code screenshot QR code screenshot
Diversity in Tech2 months ago

BTC did 62% more in transactions than PayPal this year

MasterCard and Visa have always topped as the runaway leaders; however, Bitcoin’s Lightning Network will soon disrupt this norm. Starting...

high angle photo of person holding turned on smartphone with tall buildings background high angle photo of person holding turned on smartphone with tall buildings background
Social Media2 months ago

How to Organically Grow Your Social Media Following In 2022

Instagram On Instagram, use Reels to reach new audiences and grow – find popular sounds and use them in your...

gold-colored Bitcoin gold-colored Bitcoin
Cryptocurrency2 months ago

Julio Domenech On How Banks Can Engage In Bitcoin in 2022

As cryptocurrency continues to become a popular trend in the US, many people are looking for an opportunity to participate...

Diversity in Tech3 months ago

Microsoft Teams, Incorporating New 3D Avatars And Virtual Meeting Spaces Before Mid 2022

Microsoft Mesh has always led as the future of Microsoft Teams meetings. However, Meta, the newly launched Facebook company, is...

Health + Fitness3 months ago

Stephen Campolo – How A Former Fat Kid Transformed His Body And Is Now Helping Others Do The Same

UPDATE: During a recent interview with Yahoo! News, Stephen revealed that he will be speaking at the next Disrupt Puerto...

News3 months ago

Facebook Goes Meta As It Scales Up Beyond Just Social Media

Thursday 28 September 2021, Mark Zuckerberg, the CEO of Facebook, announced Metaverse, a brand for users to interact in virtual...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.