Connect with us

Executive Voice

Suits Social CEO Darren Cabral Speaks on Why Businesses Need Social Media Marketing This COVID-19 

Covid-19 has disrupted our lives leaving us with only online platforms as the main way for communicating. The restricted movement and social distancing have triggered an increase in eCommerce and social media use. As businesses struggle to maintain their processes and revenue streams, social media marketing may be their greatest weapon. 

Darren Cabral is the CEO and Founder of Suits Social. This company is one of Canada’s leading marketing agencies and happens to be one of Canada’s first dedicated social media marketing agencies. We had a conversation with Darren about the state of marketing this COVID-19 and why social media marketing is the holy grail for today’s businesses. 

The State of Marketing 

The COVID situation challenged companies to go back to the drawing board and seek ways to realign their marketing strategies. Most companies responded by realigning their marketing budgets to social media marketing, with three-quarters of them utilizing social media for brand awareness and brand building. 

In the past few months, 54% of businesses focussed on social media, and 51% of them used the platforms to gain new customers. Still, the transition is not as smooth as a high percentage of companies are at a loss on how to stand out from their competitors. If social media was considered competitive before the pandemic, then the competition peaked to the next level. 

The change in customer preferences is also another factor that has affected marketing. Consumers are facing uncertainty as a growing number of people have experienced income cuts and job loss. People are concerned about the wellbeing of their loved ones and, as such, want a brand that understands this and seeks to establish a connection with them rather than close sales.

Why Use Social Media Marketing 

Social media platforms help companies to engage in helpful and valuable conversations with their customers. They can offer advice, information, useful or encouraging messages. This strategy allows companies to remain relevant as they are actively communicating with their existing consumers. 

Marketing experts agree that existing customers are more likely to spend more on your brand than new customers. Moreover, in this pandemic time, customers are more likely to purchase from brands that they trust. Focussing on existing customers enables enterprises to keep their retention rates high. Moreover, companies can still hold campaigns and offer discounts or run contests to engage their audience. 

Darren states that there is still tremendous opportunity to scale your business during a pandemic or in any negative economic environment. He has several social media strategies that he’s utilized over the years that almost always result in massive success. 

One of the strategies that he uses involves leveraging custom retargeting audiences created from existing customer data. This is a remarketing strategy where he gathers your existing customer data from an email list, CRM, or even your POS system and uploads that to Facebook. He can then retarget those customers directly, or develop something called a “Lookalike” audience. A lookalike audience is a brand new audience that shares similar data points to your existing customers, e.g. they have the same interests, income level, hobbies, and even education. Darren says these are typically the audiences that deliver the highest ROI and have been the secret to his multiple 7-figure product launches for his eCommerce clients.

Why work with Suits Social 

Suits Social is an agency that helps companies dominate their competition in their social media space. Since it was established in 2016, the company has helped hundreds of companies achieve success online. 

Their clients include one of North America’s largest auto groups, national retail franchises, one of Ontario’s largest real estate teams. The agency has also worked with Canada’s fastest-growing E-Commerce brands and dozens of brick and mortar businesses worldwide.

Suits Social helps businesses, brands, and marketing teams develop and implement proven social media strategies that drive growth and measurable ROI through paid and organic campaigns in a relevant way to today’s consumer. The agency provides its clients with measurable ROI with every project through regular reporting and 24/7 access to a custom analytics dashboard so you’re never left in the dark!

Darren built this company from scratch. He grew the agency to 2700% in just three years. Before his current venture Suits Social, he helped build several companies before the age of 22. His success is proof that he has what it takes to scale a business, no matter the challenges. You can check out more from their website here

Josue Arteaga is a 22 yr old Branding Consultant and Venture Capitalist. As the Vice President of Disrupt Media, his aim is to disrupt how branding is done through marketing tools such as Social Media, Press, and podcasts in a unique way. Josue has worked with clients worth over $100m, celebs, and the world's biggest entrepreneur influencers like Ed Mylett, Julius Dien, and more.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Crypto Expert
Become A Disrupt Contributor

Most Disruptive

Entrepreneurship5 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship6 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship1 year ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.