fbpx
Connect with us

Executive Voice

Sustainable Fashion: More Than Just a Trend

Sustainability, particularly in fashion, is having a major moment. With the fashion industry being the second largest polluter, the change is long overdue. Fashion brands are highlighting sustainability in their collections and practices, but is there any substance to their claims? HAVAH, a sustainable activewear brand, proves it’s promises are more than just words. 

HAVAH’s mission is to promote sustainability through stylish activewear. The brand designs activewear for dancers but has quickly become a favorite for other sports thanks to its 4-way stretch, second-skin-like fabric. Here is how HAVAH is promoting sustainability. 

Supporting fair labor rights

Each product is handmade to order in Europe and North America, where the government has fair labor rights in place.

Producing clothes on-demand

All the pieces in the collection are made to order. By doing so, HAVAH avoids over-production and textile waste. Retail giants who produce in bulk often throw out or burn their excess stock, resulting in 92 million tons of textile waste each year. 

With their made-to-order approach, HAVAH can create as many collections as required on a monthly basis. Currently, they add three new trends every month, calling it “sustainable fast trends”. A lifetime product warranty is offered as a way to make sure the products get back to the brand so it can be recycled. 

Being mindful of materials and technology  

The technology used to make the clothing is made with sustainability in mind. The equipment uses almost no wastewater and less energy, lowering the carbon footprint. The inks used are water-based and free of harmful chemicals. 

HAVAH uses minimum materials to create their apparel. For example, the brand logo is printed on the inside rather than a tag, which always gets cut and thrown away. Printing the logo on the inside improves the second skin feeling of the garments rather than have the remnants of a cut tag annoying the wearer. 

Lowering the carbon footprint

4% of climate impact comes from distribution and retail. To minimize this impact, HAVAH exclusively sells online and produces all clothing to order. With production facilities in North America and Europe, it enables the brand to provide worldwide delivery without the need to move bulk orders around the world.

Using minimal packaging

Items are always packed with minimal packaging to decrease the impact on the environment and reduce the carbon footprint. For every HAVAH order that ships, the packaging is made from 70% recycled film.

While sustainable fashion still has a long way to go, it has proven that it is here to stay. If brands begin taking the steps discussed in this article, the fashion industry will be on its way to becoming more sustainable.

I am a physician and career entrepreneur. After studying medicine, I founded a social media marketing agency and a fitness equipment company as well as direct a non profit. My goal is to inspire others to achieve their dreams and create the freedom in their life that they know is within reach. I host a podcast Mentors Collective to interview some of my favorite business minds.

Advertisement

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Executive Voice3 months ago

Kerwin Rae Shares How He Has Helped Over 100,000 Entrepreneurs Succeed and Grow

Kerwin Rae is Australia’s leading business strategist and high performance specialist helping over 100,000 businesses, in 154 different industries, throughout 11...

Politics4 months ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business6 months ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance7 months ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship7 months ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship9 months ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing1 year ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship1 year ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...

Trending

Copyright © 2020 Disrupt Magazine

The Disrupt Magazine & Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.