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Executive Voice

Techila Global Services Stresses The Importance Of Salesforce Customization To Have A Client-centric Approach

Techila Global Services (TGS), a Salesforce development company and Salesforce Consulting Partner emphasizes the importance of customizing a Salesforce org to achieve specific objectives of an organization. The company believes that tailoring the CRM functionality according to organizational preferences allows one to serve their customers better.

Chitiz Agarwal, the founder and CEO of Techila Global Services also called as Salesforce Guru in India, claims to have seen several organizations succeed by customizing their Salesforce orgs. He says, “We live in an age of intense competition where customers demand personalization throughout their buying journeys. Although Salesforce is a highly potent CRM platform, tweaking its tools and functionality through suitable programming helps an organization optimize the platform. We have always advocated Salesforce customization for all our clients and have witnessed wonderful results in a fairly short span of time.”

Mr. Agarwal also believes that adequate customization of the CRM platform allows businesses to drive more revenue home. This is because it allows sales reps to use advanced tools to capture, score, and nurture leads as they pass along the sales pipeline. Mr. Agarwal believes that well-nurtured leads are very likely to turn into loyal customers.

Further, TGS advocates Salesforce customization for leveraging the marketing processes of an organization. With customized implementation, organizations can optimize the use of different Marketing Cloud offerings, including Journey Builder, Email Studio, Interaction Studio, Social Studio, Advertising Studio, and more. Mr. Agarwal adds, “Salesforce customization helps you in reaching out to your prospects and customers through the most suitable channels, be it mobile, email, or social media. It allows you to ascertain the likes and preferences of your customers, being there for them at every stage of their buying journeys. When it comes to marketing, all you need to do is persuade better until the deal is cracked!”

Further, TGS believes that Salesforce customization opens doors for numerous fruitful Salesforce integrations. When a Salesforce user integrates their CRM platform with suitable third-party platforms, they can combine the functionalities of both entities.

This allows users to work with an integrated database without having to switch platforms for carrying out different processes. With Salesforce customization, users can integrate their CRM with email platforms like Gmail and Outlook, data visualization platforms like Tableau, e-signing platforms like DocuSign, and many more.

About Techila Global Services

Techila Global Services is a Salesforce development company and a Salesforce Consulting Partner Company founded by Chitiz Agarwal. The company has been providing Salesforce implementation and consultation services to clients across the globe for more than 8 years. TGS caters to clients operating at all scales and belonging to all major industries, including Real Estate, Finance, Retail, E-commerce, Healthcare, and Education.

Apart from providing Salesforce development services, TGS provides free Salesforce training to aspiring Salesforce professionals through Techila Academy. The training portal comprises different online courses and webinars to impart valuable knowledge about Salesforce and its offerings.

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