fbpx
Connect with us
Apply Now

Executive Voice

The Age of Branding | Does Building a Brand Really Matter?

When one starts a business of their own, it is crucial that they develop an identity that is unique to them. This makes it exclusive to the established business and allows it to stand out amongst thousands of other competitors in the field. It allows the company to connect with its audience and establish loyalty between the two. The unique identity that is associated with a business is what we call its ‘Brand’.

How an organization is branded determines the kind of customers it gains. It is branding that allows the customer to understand the story behind the organization and build indefinite trust over time. Apple and Coca-Cola are some of the best examples of how brands inspire loyalty. They have high brand awareness and are very well recognized by the masses.

Regardless of the products they sell being the best in the market or not, they will always have loyal customers flocking to get their hands on the product. To achieve this kind of loyalty, companies need to invest a significant amount of time in building their brands.

Building a brand, however, is not an immediate process. It takes time and gradually grows depending on how efficient and well you treat the process. With branding, you create a business’s image, and give the customers an idea of what you offer, be it a product, service, or company.

“Most people are unaware of the impact building a brand can have on your business and image. Sadly, most misunderstand it to be something as little as putting up an expensive advertisement on TV or the newspaper. Well, truth be told, there is a whole lot more to it. Every organization has a story behind it, and that is what we help communicate to audiences that align with the business,” said Vivek Cornelio when asked about raising brand awareness. Vivek is the founder of WEconsult, an integrated communications agency that offers to build brands, among many other services. The organization has been developing individual brands for various clients as well as establishing the brands of organizations.

Developing a brand’s narrative helps establish its personality. This narrative has to be conveyed through various marketing tools. When customers experience the personality of the brand, they automatically take note of its products. In fact, it is the brand’s personality that lures a customer in.

When you are working towards branding, you are constantly reminding your customer why your product should be sought over the others in the market. This is why marketers design campaigns with a consistent theme, thus creating a brand identity.

A Brand identity allows customers to recognize what the brand offers in terms of their products. Designing your products will enable one to identify them among different products easily. Brand identity is developed to appeal to customers’ senses and how they perceive your product. In having a brand identity, you establish the credibility of your brand.

Creating brand awareness involves a mix of establishing your brand identity while also developing your brand image. The brand image tells your customers what your brand stands for and allows them to have a view of the company. Building a brand image allows your organization to be seen more than just its products; it helps build a connection with the audience.

To do so, it is essential that organizations maintain a consistent flow of engagement with their audience. In making your brand reachable to the audience, you also build on its awareness. Brands need to understand their target audience and cater their content according to what attracts them.  Your content can be anything as far as it is entertaining, engaging, and raising your brand awareness.

“Consistency is key. To build their brands, it is crucial that businesses understand the means through which they can connect and actively engage with their audience. Every organization requires to maintain a certain theme, a tone that is easily noticeable and recognizable by their audience, that will ultimately help create a persona around the brand. Besides customers remembering your brand, consistency also leads to better SEO which is essential in the current marketplace,” added Ryan Kenneth, the creative director at WEconsult.

WEconsult is an integrated communications agency based out of Bangalore, India and is recognized for their unique and creative approach towards brand building that places key focus on customer engagement and brand recall. They employ creative strategies that ensures their clients’ brands are constantly growing while standing out against competitors. Their brand building strategy has brought varying degrees of success to their clients, who now have earned customers’ trust, and have established their presence as a credible business.

For further updates on WEconsult, visit: https://linktr.ee/WEconsult

 

 

 

Continue Reading


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.


Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.