Connect with us
Apply Now

Executive Voice

The Biron Sisters Revolutionizing the Fitness Industry with Their Upbeat Approach

“Health is wealth!” This proverb has been around for hundreds of years. However, barely 20 to 30 percent of the world’s population follows a healthy regimen, with the remaining 70 percent engaging in no physical activity at all. Adults, on the other hand, pay no attention to their fitness and develop health problems at a young age. Despite this, many of us have been focusing on our fitness and wellness in recent months. Indeed, the COVID-19 Coronavirus takes the credit for this change. Knowing the essence of a fitness routine during the time of the pandemic, the Biron sisters, Carly and Maddie Biron, started their business, Built by Biron, LLC. Built by Biron provides personal and small group training sessions for health and fitness that can be tailored to any fitness level. 

Carly and Maddie are young fitness trainers with a Bachelor of Science in Kinesiology – exercise science – from the University of Massachusetts Amherst. When the whole world was shutting down due to the effects of the pandemic, they jumped into the game to help people and show them who they were. They started free, daily online classes and provided people fitness sessions at home when they could not access the gyms or exercise equipment. Their classes were soon packed with people who were concerned about their health and fitness. They started charging a nominal subscription fee in only three months, and the business was good to go. 

In the world of the mainstream fitness approach, where the perception of health is only defined by the amount of weight you lose, Carly and Maddie created Built by Biron on an entirely upbeat ideology. They originated this business to improve the fitness industry and not make everything about the way you look. Instead, they are more focused on the way you feel about yourself. Fitness sessions from Built by Biron ensure to make you feel fearless in your skin. Their fitness journey emphasizes bringing the best out of you with a healthy body and a positive mindset. 

Driven by the idea of improving the overall mental health and physical wellbeing, Carly and Maddie believe that not every person is on the road to weight loss. While the majority of the gyms and fitness centers promote weight loss exercises and routines, Biron sisters strictly focus on the health and fitness of people who want to get stronger, create a habit in the gym, want to get into a proper shape, or maintain precisely where they are. The Biron sisters also started a podcast called “Eat the Damn Cake” to promote this narrative. Built by Biron doesn’t highlight burning calories or losing the number on the scale. Instead, they encourage minor changes in people’s day-to-day routine in developing a healthy and fit lifestyle. 

Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.