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How to Identify Who’s Behind an Email Address

Cyber security has become a priority of all businesses and organizations, especially now after the significant development of ecommerce. Protecting personal data of the company and their customers is of the utmost importance because data breach can have enormous financial and reputational impact. If customers don’t trust your company to keep their data safe, you will lose those customers. Cybercrime went up by 600% in 2020 alone, which shows how important it is for everyone to step up their cyber security. 

Issue that most businesses and organizations experience is that they are aware they need to implement a cyber security plan, but they just don’t know where to start. There are so many tools and options you can use, that the entire idea of a cyber security plan might seem daunting to an inexperienced person. This is where this article comes to help. The best tool you can add to your cyber security plan is reverse email lookup tool and it is for looking up email addresses to find out additional user details. By doing this you can confirm if users have malicious intent or if they are accessing your website for legitimate reason and stop cyber threat before it even happens.

Just imagine how much easier it would be to handle cyber attacks if you can discover users’ intent through their email address.

Why would you use Email lookup tools for?

The most important benefit of email lookup tools is that it helps you to find out the real identity of the user, and it can be used for different purposes.

Risk analysis

You can use a reverse email lookup tool as a form of an online background check. By using them you can get additional details about your user and see if there is anything suspicious. For example, you can check if that email was used to sign up to any social media platforms and confirm if the details provided match. It would raise some suspicions if there is no profile for that email on any social media platforms or if the details the user provided are completely different from the ones on the social media platforms. Not only that, you can also confirm if the email was involved in any data breaches or is it placed on the blacklist due to previous fraud attempts. By getting all of this additional information you can get a clearer picture of user intent and prevent cyber attacks before it can cause any significant damage to your business.

Marketing Purposes

This tool is also beneficial to the marketing and sales department because it helps them to create a unique profile for each customer and makes it easier to create a targeted marketing campaign. If you know who your customers are and what they want, you will know the best ways to reach them and what to offer to them resulting in a higher number of sales.

Background Checks

One more department that can benefit from the use of the email lookup tools is HR as these tools can be used for background checks for the new employees. You can confirm the details like their education and employment history they provided are correct and if there is anything suspicious connected to their details. You can also use it to check the possible business associates and clients in order to protect your company from any fraudulent actions. Truth is, cyber threats can come from anywhere and you need to do everything in your power to protect your business from them.

You wouldn’t give the access to your bank account to just anyone without checking their identity first, so why would your business and its confidential data be any different. Any business, regardless of their size is under the risk of getting scammed by their users and they should all be aware of it. Unfortunately, cyber threats won’t disappear by themselves if you just ignore them, you need to constantly improve your cyber security plan and stay proactive. Fraud costs the global economy $5.127 trillion each year and it is up to every business itself to do everything in their power not to become a part of the statistics. By using email lookup tools and learning everything  they can about their users they can take steps in the right direction and protect their businesses.

Sahil is a serial entrepreneur and branding specialist. He also serves as a real estate investor and business consultant. He presently serves as the owner of The Brand Castle - Specialist in Search Engine Optimization (SEO), Web Design & Development and more.

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