If you’ve ever tried selling your products or services on Instagram, you already know how hard and frustrating it can be. Everyone seems to be getting flooded with new leads and followers, but it’s way more challenging than it looks whenever you try to grow your page.
On top of that, competition is at an all-time high, so you can’t just copy your competitors’ methods. You need to understand the concepts and apply everything to your specific case.
So, what are some core concepts you need to grasp? Here to help you with that is Ela Duys.
Who is Ela: A Brief Overview
After studying public relations and marketing, she couldn’t find a job that appealed to her in Perth, so she decided to get out of her way and start her first online business in the fashion industry, and at first, things were tough.
“Starting my business was the scariest thing I ever did. I had a lot of self-doubt and fear of judgment from my friends,” said Ela.
Eventually, she figured it out, and today she has a YouTube channel, her podcast on social media and businesses that regularly hit the charts, as well as five employees working to help her grow the business.
Today, she also coaches thousands of business owners who want to grow their brands online and sell more of their products through Instagram, and here are some of her best tips:
Don’t treat your followers as mere statistics
A lot of people treat their followers as mere statistics on Instagram. Don’t do that. Instead, focus on the human-to-human interaction, and be genuinely interested in helping your audience through the product and service you’re selling.
Focus on building long-term relationships
It’s common to opt for instant gratification while selling on Instagram. However, you need to realize that most of your followers won’t buy from you immediately. Instead, build relationships that last for months and even years, and you’ll convert more people into customers.
Don’t be afraid to sell
If you have a good product or service, don’t hide it significantly if it can improve some people’s lives.
People who follow you or your brand on Instagram are invested in your journey. So share your experience, hardships, and wins. They will appreciate that, and remember, people, don’t simply buy your product or service. They also believe in the journey you’re going through.
Ela’s top advice for entrepreneurs who are just starting out
As she explains, you need to differentiate yourself from your competition, even with the small things.
“I always stay ahead of my competition by being an early adopter for the products and services that I offer. For example, last year, I released Instagram Story Stickers used to decorate your stories, and it’s now something I am known for.”
Selling on Instagram doesn’t have to be complicated. Once you understand these simple strategies, you can do it as well. If you want to learn more from Ela, then visit her Instagram account: @elamazurcreative