Connect with us
Apply Now

Executive Voice

The Dos And Don’ts Of Selling On Instagram With Ela Duys

If you’ve ever tried selling your products or services on Instagram, you already know how hard and frustrating it can be. Everyone seems to be getting flooded with new leads and followers, but it’s way more challenging than it looks whenever you try to grow your page. 

On top of that, competition is at an all-time high, so you can’t just copy your competitors’ methods. You need to understand the concepts and apply everything to your specific case.

So, what are some core concepts you need to grasp? Here to help you with that is Ela Duys.


Who is Ela: A Brief Overview

After studying public relations and marketing, she couldn’t find a job that appealed to her in Perth, so she decided to get out of her way and start her first online business in the fashion industry, and at first, things were tough.

“Starting my business was the scariest thing I ever did. I had a lot of self-doubt and fear of judgment from my friends,” said Ela.

Eventually, she figured it out, and today she has a YouTube channel, her podcast on social media and businesses that regularly hit the charts, as well as five employees working to help her grow the business.

Today, she also coaches thousands of business owners who want to grow their brands online and sell more of their products through Instagram, and here are some of her best tips:


Don’t treat your followers as mere statistics

A lot of people treat their followers as mere statistics on Instagram. Don’t do that. Instead, focus on the human-to-human interaction, and be genuinely interested in helping your audience through the product and service you’re selling.


Focus on building long-term relationships

It’s common to opt for instant gratification while selling on Instagram. However, you need to realize that most of your followers won’t buy from you immediately. Instead, build relationships that last for months and even years, and you’ll convert more people into customers.


Don’t be afraid to sell

If you have a good product or service, don’t hide it significantly if it can improve some people’s lives.


Tell stories

People who follow you or your brand on Instagram are invested in your journey. So share your experience, hardships, and wins. They will appreciate that, and remember, people, don’t simply buy your product or service. They also believe in the journey you’re going through.


Ela’s top advice for entrepreneurs who are just starting out

As she explains, you need to differentiate yourself from your competition, even with the small things.

“I always stay ahead of my competition by being an early adopter for the products and services that I offer. For example, last year, I released Instagram Story Stickers used to decorate your stories, and it’s now something I am known for.”



Selling on Instagram doesn’t have to be complicated. Once you understand these simple strategies, you can do it as well. If you want to learn more from Ela, then visit her Instagram account: @elamazurcreative

Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.