The coaching and consulting industries are booming.
It is challenging traditional work structures and norms, creating a space for professionals to capitalize upon expertise honed over the course of their careers in new and innovative ways. But, for many professionals, there are additional hurdles for entering and thriving in this space. Luckily, there are tried-and-true methods that can help their burgeoning side-hustles replace their day jobs.
Stefani Taylor is a Business Growth Strategist and CEO of High Value Agency, a results based consultancy that specializes in helping high income professionals transform their knowledge and expertise into profitable online consulting businesses.
“Professionals who have spent years climbing the career ladder not only acquire specialized skills unique to their sector, but also accumulate a wealth of knowledge and talent related to all aspects of their success. It is an erroneous outdated belief that in today’s rapidly shifting economic landscape, with its emerging knowledge-based markets, that degrees and certificates outweigh this real world expertise.” Taylor shares.
When it comes to business, many things go into making it successful. But when it comes to consulting and coaching, one of the most important aspects is finding a way to translate the knowledge you possess as value and tangible results to your customers.In this article, Taylor shares with us some of the most vital components for starting, launching and scaling a profitable coaching or consulting business that has the ability to replace your current income.
“The very first rule is that your primary goal must be to provide insane value to your clients and the marketplace as a whole. A lot of people rush into this industry because they see the income potential, and there is absolutely nothing wrong with that,” Taylor explains. “But it’s essential to understand wealth creation is directly tied to the value you provide. It is literally the means by which wealth is created, so your foremost objective must always be to give the absolutely most value you can to your market. If you do that, it will always come back to you tenfold.”
With the concept of value first understood, Taylor outlines four simple steps for creating high value consulting and coaching offers that consistently sell:
Step One: Know Your Market
The first step is to know your target market. This means understanding your target customers and what they want or need.
“We’re not looking to go surface level here,” Taylor states. “Most people identify their market as being of a certain gender, age group and occupation and stop there. This isn’t what we are looking for. In order to best appeal to and resonate with your market you need to understand what their biggest problems are and how those problems show up and feel in their daily lives. You need to understand their deepest desires and frustrations, what scares them, and what they desperately need from a solution. Then only then can you create products and marketing that speak to those needs.”
Step Two: Identify Your Unique Selling Proposition (USP)
Your unique selling proposition is what makes you different from your competitors. It’s what sets you apart and makes you stand out in the minds of your customers. While Taylor shares that your USP can be in your delivery, your guarantee, or even your unique mechanism for getting results, she stresses not to skip this step as it is essential for standing out in an increasingly crowded marketplace.
Step Three: Create a Compelling Offer
When creating an offer, it’s essential to make sure that it is irresistible. “When the people who have the problem you solve are presented with your solution, it should be an absolute no-brainer for the majority of them,” Taylor points out. “It should create excitement, urgency and a sense that this is exactly what they need to solve their problems, and that excitement should carry them through to the point of purchase.” If your offer can’t generate that level of excitement, you’ll want to keep reframing it and exploring angles until it does.
“With these three pieces in place,” Taylor shares, you are well positioned with a strong offer built for a specific audience in need of your services. By laying this important foundation, you now have all the necessary building blocks to serve clients at the absolute highest levels and create a life changing income for yourself as a result.”
If you’d like help building an irresistible offer that attracts consistent high ticket