fbpx
Connect with us

Entrepreneurship

The Israeli Start-Up That Brings Neurofeedback Therapy Into Your Home

Myndlift Tech

Poor mental health is more prevalent than ever, with modern-day sources of stress affecting us daily. The tendency to turn to anxiety medication or antidepressants has made it harder to find non-invasive ways to get off the hamster wheel of stress and anxiety. Previously the go-to treatment for mental health disorders has been a medical intervention. This left a gap in the market for a solution outside of the clinical setting. Cue Aziz Kaddan and Annas Abu Mukh: two inspiring entrepreneurs who identified a need to improve people’s mental health, using data-led neurofeedback therapy, from the comfort of home. 

Introducing Myndlift

The Israeli-based start-up, aptly named ‘Myndlift’, makes EEG technology (once only accessible in the doctor’s office) completely portable. All that users need is the MUSE™ headset, an electrode that can be placed anywhere on the scalp, and access to the Myndlift app. While playing games through the application, the headset uses EEG to monitor and regulate the brain’s activity.

To train the brain, Myndlift uses a process of operant conditioning. This is where users are rewarded for their brain’s desired activity. Therefore, making an association between behavior and consequence. For example, when the user focuses hard enough, they will advance further in the game, receive a clearer video, or the desired volume of their favorite tune. This simple reward-based system retrains your brain to let go of stress and balance the mind. As time goes on, these methods will become second nature to the user, making stressful situations easier to navigate in daily life.

Data-driven mental health treatment

The start-up doesn’t dismiss the advantages of speaking with a specialist to improve mental health. However, they suggest that using data to monitor the brain provides a unique insight into the mannerisms of the mind. Myndlift’s neurofeedback therapy allows users to witness concrete progress in the form of regular updates and information. The access to this brain data is completely remote, challenging the traditional process of neurofeedback.

Additionally, continuous support and progress updates are provided by an allocated neurofeedback therapist, either remotely or in-person. They personalize your training program according to your needs, monitoring your data, and making adjustments accordingly. 

Neurofeedback therapy that’s accessible and affordable

Making this kind of science accessible and affordable was the main aim for Myndlift’s co-founders. Knowing that neurofeedback was proven to improve mental health, but yet was only available in a clinical setting, was something the start-up desperately wanted to address. As a result, Myndlift was born: portable neurofeedback therapy that everyone can do at home, at a fair price. 

Best of all, users can lower stress levels from the comfort of their sofas. This makes brain training significantly easier. Because of this, people are incentivized to use it more than they might if they had to regularly see a clinician. Particularly in our ever-advancing “remote” world, this is a characteristic of Myndlift that is especially important. 

ADHD and Neurofeedback therapy 

Myndlift’s neurofeedback therapy not only reduces stress and anxiety but also improves attention. This has proved especially useful in the treatment of children with ADHD, with research showing that it improves focus and reduces impulsivity. The start-up hopes that the results might inspire a new age of ADHD treatment, away from the typical medicated route.

CEO of Myndlift, Kaddan, has seen firsthand the negative effects of ADHD drugs in his brother and sister, both of whom used Ritalin (a drug known for its extensive list of side effects). He also noticed that parents were often turning to these drugs instead of neurofeedback therapy. This made him assess its availability, realizing that the expensive nature of neurofeedback was off-putting for families. This was more than enough to inspire him to find a way to make this an affordable treatment, providing a drug-free pathway for children with ADHD.

Myndlift’s technology is designed with parents in mind. There’s even including a monitoring option for them to provide feedback on behavior and progress. Additionally, the portable aspect of Myndlift makes it easier for parents to transport, whether it’s on the school run or to the hairdresser.

 

Myndlift tech

What’s Next for ‘Myndlift’?

Both co-founders have already made the Forbes ‘30 Under 30’ list in Israel. However, this is only the beginning for the ambitious start-up. The journey continues for them to tackle the typical drug-focused route for mental health disorders such as anxiety and ADHD. So far, the excellent results definitely put them on the right track, showing the public that doing neurofeedback therapy from home can still yield fantastic results for mental well-being.

Myndlift certainly doesn’t shy away from taking on the responsibility of changing the wider health system, challenging the status quo when it comes to neurofeedback therapy. By bringing data-led brain training into the home, the start-up continues its meaningful work to inspire a new age of mental health treatment. 

 

Natasha Zo is a former journalist from Siberia turned international media relations specialist. She is a founder of Cosa Famosa media - a boutique PR agency on a mission to amplify messages of conscious leaders, health, and wellness entrepreneurs through earned media. Known for her connector skills, she guided a number of authors to Amazon bestseller status, booked national TV, top tier media, and over 400 podcast interviews.

Advertisement

Join Disrupt Magazine

Become A Disrupt Contributor
Become A Disrupt Contributor

Most Disruptive

Entrepreneurship2 days ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship3 weeks ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics8 months ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business9 months ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance10 months ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship11 months ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship1 year ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...

Trending

Copyright © 2020 Disrupt Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.