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The Ultimate Marketing Funnel: Creating a Conversion Centered Path

A marketing funnel is a system that takes traffic from all sources and brings them to a single point of conversion on your website, typically a purchase or subscription offer. In this blog post we will discuss how to create an Ultimate Marketing Funnel that produces more conversions for your business.

A marketing funnel looks at the path visitors take between exposure and sale. It outlines each step in the process as well as any obstacles you might face along the way. By identifying these challenges ahead of time, you can put systems into place to overcome those issues before they ever happen!

Create Your Ultimate Marketing Funnel with These Five Steps


Step One

Generate New Leads by Building Relationships That Last a Lifetime

Marketing funnels are the best way to build relationships with your target market. It starts by developing a relationship that lasts, which is why it’s essential to meet your customers exactly where they are first. This means that you must be willing to meet them where they are at their most vulnerable. This is where you can grab their attention, get them to notice your business and even make a new customer.


Step Two

Convert Those Prospects Into Qualified Leads with a Powerful Sales Letter

Once you have their attention, it’s time to give them something of value. This is where your sales letter comes in. It relies on a powerful sales copy that converts prospects into qualified leads. This means taking your prospect’s needs into consideration and tailoring the copy to address those needs.


Step Three

Turn Those Prospects into Customers by Sending a Welcome Email That’s Personalized and Proactive

Now that you have the attention of your target market and they are a qualified lead, it’s time to turn those prospects into customers. This is where an automated email sequence comes in which sends personalized messages at specific points throughout their experience on your site. You can also send proactive emails as well to build trust with them before making any sales pitches.


Step Four

Offer Additional Resources for Less Active Subscribers to Increase Their Engagement

The Ultimate Marketing Funnel doesn’t end here. It continues to give your prospects a reason to become customers by offering additional resources for those who are less active on the site. This could be free shipping, exclusive coupons or even automated discounts as an incentive at specific points throughout their experience on your site.


Step Five

Up-Sell Your Most Valuable Customers Expanding on the Success of Initial Relationships

Continue to provide your most valuable customers with the best experience possible by offering them products that are extensions of what you already offer on your site. This means up-selling and cross-selling, which takes advantage of their initial purchase while also building even more trust between you two. This could be an add-on service, free bonus offer or discounted upgrade to their next purchase.


Now that you’ve completed the Ultimate Marketing Funnel…What’s next?

A marketing funnel is all about conversions so it’s important that once one has closed, another begins immediately in its place. It’s critical that each step along this path produces new leads or builds upon existing relationships for maximum effectiveness! With these five steps followed properly, your business will be able to create an Ultimate Marketing Funnel that produces more conversions for your business. If you need assistance with marketing funnels, look no farther than Pro Speaker Funnels.

Learn more about our services today!


John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.


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