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These Entrepreneurial Brothers Grew a Family Business to 6 Figures in a Single Year

Today, Standout Steel Designs is a six-figure company that is continually increasing its market share. Just a year ago, it was only an idea that two brothers, Brandon and Joel Seniff, had locked away in their minds.

The company that Brandon and Joel founded is a direct-to-consumer steel décor company, specializing in creating unique designs that rise above the competition. As their name suggests, their aim is to stand out. These two brothers are both very passionate about creating beautiful steel designs that are high-quality. They also place a significant amount of emphasis on making sure their customer service is the best in the industry.

By offering superior products and an elevated customer experience, Brandon and Joel are looking to disrupt the current industry leaders. They want to rise to the very top by delivering something nobody else is right now.

Brandon is the CEO and found of Standout Steel Designs. He brought the business knowledge he received while working for a Fortune 500 company to his new venture. Joel came up with the idea for the company. Together, they combined their skills to develop a company that is now flourishing in a niche market.

With Brandon’s design and marketing eye, along with Joel’s technical and operation prowess, these two entrepreneurial brothers have been creating and selling remarkable steel designs that appear like flawless works of art.

Much of the success with this bourgeoning ecommerce business comes on the back of overcoming hardship and tragedy. After having a challenging childhood in foster care, these two brothers overcame the odds to develop a cohesive business strategy that is both something they enjoy and what supports their family. Knowing what it’s like to live with very little, Brandon and Joel also give back by donating proceeds to charities they have partnered with.

For Brandon and Joe, partnership is everything. This is reflected in a few different ways. The most obvious one is that the two of them teamed up, as brothers, to create a successful and thriving company. Another is the fact that they developed partnerships with charities through which they give back a little for those who are less fortunate. Third, Standout Steel Designs partners with key suppliers, influencers, and operators.

Brandon and Joel view every customer as a business partner. Each unique steel design they develop is one they love deeply. They want to ensure whoever is on the receiving end of the product is someone they have a real relationship with.

Thanks to placing such a strong emphasis on partnerships and overcoming adversity, Brandon and Joel have been able to establish a company earning six figures in just a single year. At 32, Brandon is a young entrepreneur who, along with this brother Joel, is only getting started on his path to ever-greater success.


To learn more about Standout Steel Designs, head over to the official website.

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