Hairstylist Jenny Strebe has gone an entrepreneur when she worked hard through her social media and trailblazing the hair industry. Educator, 3-time book author to the owner of her self-funded million-dollar brand AIIR professional. Jenny continues to blaze her own career as her love & passion for wellness is now in her brand AIIR which is that the first crystal-infused haircare line within the beauty industry.
What was the idea behind starting AIIR? Tell us in detail.
As being an industry leader as a hairstylist for years and have worked with a lot of different brands, I was feeling something was missing. I didn’t feel connected with a brand that fit my lifestyle. After having children I was on a quest for health & fitness and incorporated meditation, yoga into my life but still like to have fun so I think of my brand as an approachable wellness brand. The idea that came behind the crystal infusion in my products is that I have always loved crystals and throughout the years have put them in my pocket to manifest happiness or rid of anxiety and it has made me feel so great throughout my life why not put crystals and holistic herbs in haircare that have been around for centuries but never in haircare. The idea is to have that wellness approach to help people not only feel good from gorgeous hair but also have them feel good inside with the power of intention from crystal technology.
What are some of the most sought-after services you offer your clients?
I’m a hair cut specialist, to be honest, that is my specialty but if you look at my social media such as my Instagram you would notice I have a passion for quick styles & updos. I carved a niche on social media for styles as I felt I wanted to create styles for beginners or maybe a bride that wanted to do her hair.
What does each day in your life look like?
It’s pretty packed solid. I wake up (early 5:15 am usually)write a few goals or my intentions in my journal for the day as I’m having my morning coffee. I usually head to a 6-7 am yoga class. When I get home my kids are just getting up so I get them ready for school and take them to school by 8. Then after they are in school I quickly get to work. My day is jam-packed with phone calls to my factories, zoom meetings with my teams, planning out new product development from checking out textures of labels to verbiage on the back of the bottle. I try to head to my studio a few times a week to create some hair content for my social media when I can but that is coming more difficult each week as AIIR continues to grow. After a jam-packed day, I try to have some time in silence with gratitude before picking up my kids from school. One thing that has always been important to me is to have dinner at the dinner table so I can have conversations with my children about their day so when I get home my husband or myself get dinner going, help kids with homework and then eat as a family. After they are in bed I usually spend another hour on the computer before heading off to bed!
In the post covid world, have there been any major changes to your working pattern, or business?
Yes, I can’t see my teams in person. We have to do zoom calls which in reality has been working out but there is something to be said for energy & connection you get from others when you are face to face. Another thing I would always go bless my products that were in production but I can travel to factories due to covid so while that’s ok, it does make me sad that I cant witness a new product being born.
We are sure you must be planning great things for the future. Would you like to share any details with our audience?
Yes, I am still planning on growing my company AIIR, we are already a multi-million dollar brand and I want to continue to grow it as far as I could to allow other women and little girls to know that they can do it too. We do have 3 new products we are launching at end of the year so we are excited to be in our last stages of development.
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