Tom Noh has seen the future of education – and he’s excited about it. Bootcamps and trade schools, which were once a relatively small niche with little funding offering few programs to help people transition careers, are now at the center of a massive change in the way people learn.
The traditional school system and curriculums are broken, and that’s why their partners are transforming the educational landscape by making classroom learning action-oriented, experiential, and hybrid. Global E-learning Market was estimated at USD 144 Billion in 2019 and is expected to reach USD 374.3 Billion by 2026 growing at a compound annual growth rate (CAGR) of 14.6% from 2019 to 2026.
A lot has changed in the world of education since Covid-19. Today, virtual learning is the prevalent method for delivering both in-class and online courses. It seems like every educational organization is trying to figure out how to get on the ground floor of digital learning, whether it’s trying to interest prospective students to level up to a specific skill-set or helping professionals transition to a different career entirely. In addition, NY Times reports people are quitting their jobs in droves because they are unhappy with their careers. At Atomic Enrollment, we’re excited to be at the forefront of this revolution, helping our clients change people’s lives by assisting them to transition into the right career callings.
Previously viewed as “toys” by this industry, Facebook, Instagram, Linkedin, Youtube, Twitter, and other social media networks have become essential tools to generate enrollments, especially since in-person events have stopped. However, not all social media advertising is equal. Some may be more effective than others in reaching your desired audience. While it’s important to test new media channels to find what works best for specific schools, most schools fail at advertising on these channels. The primary reason is that most digital advertising is not empathetic and operates like digital clipboard salesmen. Most advertisers don’t remotely leverage the full power of these advertising machines and their data.
Atomic Enrollment is the digital marketing agency on a mission to fuel America’s education revolution. They work with leading trade schools across the white-collar and blue-collar industries as well as cutting-edge boot camps in software, data, and creativity. As a result, atomic has helped over 50,000 people make the leap into a new career or up-skilling themselves. Unfortunately, the digital advertising world has been flipped upside down along with the recent privacy issues. Still, Atomic deploys content first ad strategies leveraging first-party data mixed with engaging content to help their schools reach the right prospective students.
Tom Noh is the Chief Marketing Officer of Atomic Enrollment, and despite having been trained as an investment banker after graduating from Boston University, he wanted to learn digital marketing. During that time, nearly ten years ago, there didn’t exist many solutions for people looking to transition careers into new fields like digital marketing, so he learned it on the job after breaking into a venture-backed startup. Now having become a master at it the hard way, he seeks to help these new-age schools reach people like him online.
To learn more about Atomic Enrollment, visit their website now!
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