fbpx
Connect with us
Become A Crypto Expert

Executive Voice

Tony “Rocks” Estrada: The Entertainment Publicist Innovating the Industry for Latino Entertainers

Public relations has become a way to innovate culture, especially pop culture and media. With the hard work of strong-willed publicists, new talent and perspectives can come alive within different industries every day. While storytelling is human nature, publicists are the ones to bring the stories that are worth being told to the forefront. One such talented publicist is Tony “Rocks” Estrada, a well-known figure within the Los Angeles public relations industry who has gone above and beyond for his clients to ensure that their story is being told.

Tony Estrada started as a freelance reporter for entertainment TV. Within the first few years of his career, Estrada was hired to work the red carpets of prestigious events, such as the Latin Grammys, Latin Billboard Awards, Premios Lo Nuestro, and Premios Juventud. Using the connections he made with different media outlets and performers, he began to develop his career as a publicist.  In a bustling and connective industry such as entertainment, “everything and anything can take you from one thing to another.” With singers and performers requesting help from Estrada for media placement, the publicist realized the potential success he had in promoting musical talent. Today, he has worked with MC Magic , Belanova , Bebe Coronel , Juanito Millonzuki , Adriancito, Los Garzaz and many more.

In the past decade, Estrada has also won awards that recognize his contributions to the entertainment industry. In 2014, he was given the LGBT Hero Award for being an influential figure within the community of Los Angeles. In 2018, he won a Premios Tecla Award from Hispanicize, a partner of Telemundo, for “Best Social Media Content Creator.” These awards not only showcase Estrada’s work ethic but also show his ability to stay ahead of the game in an ever-changing industry.

Having a successful career, Estrada has witnessed the changes within this industry, including the importance of publicists ensuring that their clients have an established social media presence. “It’s not enough to only promote yourself through TV and radio anymore. You need to be active on social media” to have a recognizable and favorable image and brand. Not only was this seen during social media’s rising significance in the past few years, but also in the important role social media platforms served in the pandemic to stay connected. The past year proved to be difficult for both entertainers and publicists as no red carpets or fun events were being planned. However, Estrada utilized apps like Instagram and Zoom to bring his clients to the spotlight by hosting digital interviews and sharing enjoyable content of their projects.

Being a publicist may not have the best work-life balance, but for Estrada, being able to make dreams come true is something that makes it worth it. In the next year, the publicist hopes to score a Latin Grammy nomination for one of his clients and to travel and learn more about the world with no limits. While “PR is a lot of hard work,” behind every red carpet look, interview, and media placement is where that hard work pays off.

Keep up with the energetic and optimistic publicist and his projects on his Instagram (@tonyrocks).

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Entrepreneurship7 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship7 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship2 years ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.