Many branding experts believe that branding is everything. That’s because branding can be the difference between a successful and unsuccessful business. It doesn’t matter if you’re an entrepreneur, freelancer, or even a stay-at-home mom/dad; branding is important for everyone who wants to start a business. In this blog post we’ll discuss 3 effective branding tips for all business owners who want to take their businesses to the next level.
Build Your Online Platform
Branding is not just for brick and mortar business owners. In today’s day and age branding your online platform with a website, social media accounts, etc., is more important than ever before. Think about it, most people do their research on an upcoming company by going to the company’s Facebook page or visiting their site. So branding your online presence is the first step to branding your business.
Clarify Your Brand
Branding isn’t just about branding your online presence, branding is also about branding yourself. When you are branding yourself as a business owner it is important that you have clarity in the type of brand that you want to create for yourself and be consistent with your branding across all channels. The questions you need to ask yourself are:
- What branding message do I want to convey?
- How would customers describe the branding of my business, product or service? Is it serious or fun? Lay back or elegant? Modern or vintage?
- How do I want people to feel when they think about my branding?
Use High Resolution Logo and Same Colors
One of the most important branding decisions you have to make for your online branding is having a high resolution image logo that represents your brand and sticking with it across all social media platforms. The reason why this branding is so important because when people see your business branding consistently on their feed they will notice it more often than not, making them much more likely to remember who you are.
Having your business’s brand color(s) will help people to remember who they are doing business with because most likely someone has done business with another company that has the exact same branding as yours.
John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!
John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.