Music has been an avenue for so many things for centuries, and beyond helping talents achieve their dreams, it helps listeners navigate various feelings and personal experiences. Catering to people going through any form of heartbreak or romantic disappointment is rising artist Tra-V the Shoota, whose latest single, “Heart for Granted,” sends a strong message that inspires and uplifts.
Tra-V the Shoota, born Travius Holloway, is a big proponent of making music with meaning. This inspired his new single “Heart for Granted,” which speaks to people who give their love to someone special but get taken for granted.
The Cleveland, Ohio-born artist started his journey in the music world when he was 11. “I always had a passion for it. I and my little sister used to make music next to a speaker, we would play instrumentals we downloaded off of lime wire and record ourselves singing and rapping to them using voice memos to create audio tracks way before we ever recorded in an actual studio,” Tra-V the Shoota revealed.
Making music for Tra-V the Shoota is geared toward making his listeners feel like they can get through anything. His versatility, creativity and understanding of the music business have helped him stay on top of his game and stand out from the crowd. He understands how important consistency is in any artist’s career, and he has had a good run at being consistent with seven singles and one EP in his discography.
Becoming Tra-V the Shoota has been made possible in part due to passion and his early exposure to working with mainstream artists. “I realized I had a gift to share with the world, and I’ve received immense support from my industry peers to be the artist I am today. I’ve built my team, and we’re ready now for our turn to shine,” he said. His sources of inspiration include Michael Jackson, 50Cent, Bone Thugs & Harmony, TuPac, Bob Marley, Marvin Gaye and many others.
With “Heart for Granted” making waves and amassing new listeners daily, Tra-V the Shoota expects to have gained thousands of listeners in the next six months. He is currently working on learning to play the drums, improving his performance and stagecraft and doing more shows with his live band. “I want to build a huge fanbase and understand that I have to work to make that happen. My goal is to rock out with a big production, travel the world and connect deeply with the people that listen to my music,” he said.
Alongside building his brand, Tra-V the Shoota has his eyes on the business world to secure a financially stable future for himself and his children. “I plan to open up more businesses and buy property so that by the time my kids are old enough to start their adult lives, they will be straight because their dad made it happen,” he shared. Tra-V the Shoota hopes to use his journey to inspire young people and prove to them that dreams come true if they stay committed and focused.