Tuned in Tokyo was founded in 2015 by owners Brian Porter and Frankie Quiroz. After building a great social media following and presence on Instagram with our apparel designs. They have decided to take the next step and expand their horizon with the release of a premium clothing line. Now they are creating this new street wear apparel for our loyal fans, along with every car enthusiast around the world.
What was the thought behind starting Tuned in Tokyo? How did it happen?
I believe that it was something we always wanted to do. We always wanted to start a car enthusiast apparel company that works around the industry of JDM lifestyle. We are car enthusiasts, so it was just a natural way for us to participate in the system basically. We want to help design apparel that people would love to wear at car meets etc.
How is your brand different from other apparel brands?
We believe in a co-participating system between our team and our followers on social media. Many fashion brands have tons of fans today, but not many listen to their feedback. For us, it is really important to co-design with our followers as well. They are the ones that make it happen. If they are satisfied, then we know we did a great job.
What Is Next for Tuned in Tokyo?
With the 1 million Instagram follower milestone just hit, the team is continuing to focus on social media as a way of interacting with their customers. Currently, Tuned In Tokyo maintains active profiles on Instagram, Youtube, and Facebook. Part of the company’s strategy is high-quality content and a desire to listen to what their consumers want. It is not uncommon for Tuned In Tokyo fans to request a certain design and later find it available for sale. This commitment to the community has been one of the strongest elements of the brand’s success.
What to expect from Tuned in Tokyo in future?
The company is expecting to continue its focus on product development and continue releasing product lines that are in demand and innovative. Knowing the team, this will likely be one step ahead of popular culture at the time in an effort to capture a market before it exists. Tuned In Tokyo has made its place to be the number #1 automotive apparel company in its industry.