fbpx
Connect with us

Executive Voice

Understanding the Five Hubs of Instagram with Angie Lee

Instagram can seem so nebulous to new business owners. How to start making a splash? How to attract followers? How to make your page look credible and draw in viewers?

 

Here’s the thing: it’s this nebulous for everyone who is just starting out. But, we can take some advice from the sage experts, who have found their voice on the platform and have built audiences successfully. Chief amongst these experts is Angie Lee, the founder of the Angie Lee Show Podcast and an Instagram personality with just under 100,000 followers. Oh, yeah — and she built that following with zero paid ads. 

 

Lee teaches that there are ‘five hubs’ to one’s Instagram. Understanding these can help you to craft a strategy that you feel excited about and get to posting with confidence! 

 

  1. Your instagram bio is your business card.

 

What does a good business card have? Well, at networking events, you ideally want to hand out business cards that are memorable because they say exactly what you do and how you can help those that you connected with. Otherwise, if the value that you offer isn’t clear, your business card might get discarded into the recycling bin. Think of your Instagram bio as your virtual business card. 

 

“Some may think that your first impression on Instagram will be your feed, but it’s really your bio,” said Lee. “People don’t want to know all about you, your hobbies, and your interests, especially if you’re a stranger to them. Instead, make the bio about your customer instead, so that the value that you offer them is crystal clear.” This can be done by honing in on what you teach and what you do that can be of benefit to potential followers. For reference, Lee’s bio says, “ 

 

  1. Your instagram feed is your magazine. 

 

Think about leafing through a magazine: whether it’s at the nail salon or on an airplane, a magazine knows just how to engross you with the right amount of education and/or entertainment, depending on your magazine of choice. Your feed should be the same — but Lee says this doesn’t at all mean your feed needs to be filled with professional photos like a magazine is. Rather, it’s all about offering value.

 

“The key to growing an audience is to post share-able content,” urged Lee. “If a post is not something that is value-packed enough that a viewer would want to save it or share it with a friend, try again.” This value-packed content can’t be varied, though. Sure, you know a little about everything, but make sure this value is niche-specific, just as magazines are.

 

  1. Your IGTV is your Netflix.

 

Lee says that IGTV is a secret weapon for building a presence rooted in expertise for your audience. “To be seen as an industry expert, make short, educational videos that bring your posts to life,” she advises. “Better yet, it’s evergreen content – meaning people can keep coming back to it and sharing it,” she said. 

 

Have fun with your own IGTV ‘show’ if you feel called to it! Videos are how to build trust and rapport with strangers who haven’t met you yet.

 

  1. Your Instagram DM’s are your sales meetings. 

 

When you’re selling on Instagram, it’s usually done through 1:1 DM conversations. Sure, it will be your posts and IGTV videos that spark the conversations, but equally important is how you show up to your DM’s. “I always advise people to just DM potential customers in the same way they’d text a friend,” Lee said. “Plus, add some voice text so it seems more personable.” Lee also replies to every single DM she gets.. Which is a lot, as you can imagine, with her following at 100K! But, that’s one of the most important things you can do to take full advantage of Instagram.

 

  1. Your Instagram stories are your vlogs.

 

Finally, make sure you’re showing up on your stories, because this is how followers really get to know you and experience a ‘ day in your life.’ “Show up consistently and simply be YOU!” Lee encourages. This can be done through showing your personal life, sharing some more educational content, or even just entertaining your audience. 

 

Paired together, these five hubs make for Instagram success. It can seem overwhelming to show up for all of them, but they all tie together just so. As long as you’re showing up in some capacity daily, your followers will take notice! Have fun with it.

Immy tariq is a serial entreprenuer that has been quoted by forbes, bloomberg, usa today, London stock exchange and yahoo finance as a top entreprenuer

Advertisement

Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

NFT2 weeks ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

gold and black round emblem gold and black round emblem
Cryptocurrency1 month ago

Bitcoin’s Volatility Explained

Since cryptocurrency was introduced in 2009, it has become a very controversial subject for both critics and supporters. One of...

News1 month ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Cryptocurrency1 month ago

Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

Nike, the sportswear mogul, recently stunned the globe as it moved into the realm of the metaverse industry and blockchain...

QR code screenshot QR code screenshot
Diversity in Tech2 months ago

BTC did 62% more in transactions than PayPal this year

MasterCard and Visa have always topped as the runaway leaders; however, Bitcoin’s Lightning Network will soon disrupt this norm. Starting...

high angle photo of person holding turned on smartphone with tall buildings background high angle photo of person holding turned on smartphone with tall buildings background
Social Media2 months ago

How to Organically Grow Your Social Media Following In 2022

Instagram On Instagram, use Reels to reach new audiences and grow – find popular sounds and use them in your...

gold-colored Bitcoin gold-colored Bitcoin
Cryptocurrency2 months ago

Julio Domenech On How Banks Can Engage In Bitcoin in 2022

As cryptocurrency continues to become a popular trend in the US, many people are looking for an opportunity to participate...

Diversity in Tech3 months ago

Microsoft Teams, Incorporating New 3D Avatars And Virtual Meeting Spaces Before Mid 2022

Microsoft Mesh has always led as the future of Microsoft Teams meetings. However, Meta, the newly launched Facebook company, is...

Health + Fitness3 months ago

Stephen Campolo – How A Former Fat Kid Transformed His Body And Is Now Helping Others Do The Same

UPDATE: During a recent interview with Yahoo! News, Stephen revealed that he will be speaking at the next Disrupt Puerto...

News3 months ago

Facebook Goes Meta As It Scales Up Beyond Just Social Media

Thursday 28 September 2021, Mark Zuckerberg, the CEO of Facebook, announced Metaverse, a brand for users to interact in virtual...

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.