Connect with us
Apply Now

Executive Voice

Universal Releases New Zealand Hip-Hop Doc ‘Dawn Raid’

(Photo Provided by R & D Entertainment Agency)

Oscar Kightley’s film tracks the remarkable story of Kiwi label Dawn Raid, which took homegrown rap acts to global success.

Dawn Raid, the well-regarded documentary about the eponymous New Zealand hip-hop label that grew from humble beginnings to achieve global notoriety, has secured a U.S. release.

Universal Pictures Content Group made Oscar Kightley’s feature-length doc available to rent or own on all major platforms in the U.S. from Jan. 11. The film was given a theatrical release in Australia and New Zealand earlier this year.

The film tells the story of South Auckland friends Andy Murnane and Tanielu ‘Brotha D’ Leaosavai’i who went from selling bootleg merch to building Dawn Raid Entertainment, a sprawling media empire that put Kiwi, and particularly Polynesian, hip-hop on the map in the early 2000s.

The Dawn Raids were a harsh crackdown from the mid-1970s to the early 1980s on Pacific Islanders who overstayed New Zealand work visas. They started in the 1970s in Auckland, when New Zealand Police were instructed by the government to enter homes and stop people on the street and ask for permits, visas, passports, or anything that proved a person’s right to be in New Zealand. This was done almost exclusively to Pacific Islands, even though the majority of the overstayers were from Europe or North America. In August last year, Prime Minister Jacinda Ardern formally apologized to the Dawn Raids.

Andy Murnane and Tanielu ‘Brotha D’ Leaosavai’i are business partners that made Dawn Raid Entertainment, and although they had humble beginnings, by the early 2000s, they had already secured an elite roster of artists signed to major labor deals, got a recording studio, touring company, barbershops, official apparel, and many more.

Dawn Raid Entertainment pushed homegrown artists like Savage, Adeaze and The Deceptikonz and collaborated and worked with the likes of Pitbull and Soulja Boy. The success was not to last as debts, internal strife and acrimony led to the label falling from lofty heights.

Talking heads in the doc include Judd Apatow, who used Dawn Raid music in his film Knocked Up, Savage, Mareko, Adeaze and Aaradhna, and the film includes exclusive archive footage of Akon, Wu-Tang Clan and other hip-hop legends.

Dawn Raid was produced by GFC Films in association with the New Zealand Film Commission.

How a New Zealand Hip-hop Label Broke America | DAWN RAID | Trailer


Dawn Raid | Trailer | Screen Bites

Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.