When it comes to men’s grooming products, few companies are able to combine the elegance and status of high-end luxury with natural and organic ingredients. However, that is exactly what Mike and Octavia set out to do when they launched Curam Nadurtha in 2020.
Translated from Irish Gaelic to mean “natural care,” Curam Nadurtha is a unique brand of men’s grooming products that are designed not only to help men look and feel better but to empower them in all aspects of life. It is what the team at Curam Nadurtha call “Unleashing Your Inner Gentleman.”
“My wife and I opened this company in October 2020 with the intent to create something built around mental health and self-care for men, but we also wanted to make a luxury product,” Mike explains.
“That is where the whole concept of unleashing your inner gentleman came from. It is really an elevation of your thought process, and we offer that through our products. Because if you start paying attention to yourself, start taking care of yourself, something happens within that – self-awareness starts building, your mental health improves, and you become a better-rounded person in the process.”
Every product in the Curam Nadurtha line has been created after thorough development and refinement, ensuring that only the highest-quality natural ingredients are used. Each of their luxury products is free from harsh chemicals and artificial materials – which means that the products can help men not only look better but live healthier, too.
“[Octavia] already had a lot of prior knowledge about natural hair care, so we took her knowledge and started learning about different hair textures, men’s skin, and how different skin and hair types react to different ingredients,” Mike says. “We wanted something that really works for all men, so we have written all the formulas. And so far, our customers have been highly impressed with the results.”
Curam Nadurtha offers a full line of luxury men’s care products, ranging from body washes and hair care products to beard oils and solid cologne. They even provide a line of fresh-scented candles – everything a gentleman requires to improve his physical and mental well-being.
For Mike and Octavia, the focus is not necessarily on their products but on their clients. They are committed to providing luxury items as well as community support to make mental health and self-care a focal point in every man’s life. They regularly update their company blog, “The Gentleman’s Chair,” with helpful product tips and important articles about mental health. Serving others is an important part of what drives them to continue innovating new care products for their clients.
As a veteran-owned business, Curam Nadurtha also gives back to service men and women: All military, first responders, and educators receive 15% off for life.
“I want to be able to give back to other service members and first responders,” Mike explains. “I know how difficult their job is, and if I can help in any way, that is what I am going to do.”
With all natural ingredients, formulations that have generated fierce brand loyalty from their clients, and a commitment to mental health and self-care, Curam Nadurtha is the men’s grooming company to watch in 2022 and beyond.
To learn more about how Curam Nadurtha inspires men to unleash their inner gentleman, visit www.curamnadurtha.com.