For businesses that want to deploy billboard advertising in their local market – or companies that want to make an impact in new areas for the first time – Jarrod Borgemeister is the man to call. As the owner and CEO of Prime Media Group, Borgemeister has unlocked the secrets to maximizing ROI (Return On Investment) and increasing exposure utilizing Experiential Marketing; combining premium billboard advertising locations with rich digital marketing techniques and strategies. Together, they act as a “Fast Pass”; scaling businesses with speed while generating awareness and growing revenue like never before.
Growing up, Borgemeister was immersed in the Outdoor Advertising world. His father was a successful commercial real estate broker and a general contractor; this combination of expertise would prove to be very valuable in the development of a successful billboard company. From a young age, Borgemeister received a complete, hands-on education regarding the strategies and techniques that would benefit his clients the most. Before his father died in 2012, Borgemeister was enrolled in classes at the University of Central Florida. When his father fell ill, he left school, stepped in and began managing all operations including ad sales and client relationship management for more than 30 accounts between the two billboard companies. Within five years, these companies were solidified, upgraded and expanded, and would go on to sell for top dollar. Now with that accomplishment under his belt, he began branching out to follow his own path.
After studying digital marketing at The University of Miami, Borgemeister discovered that the next generation of clients could benefit not only from physical billboards but with a combination of outdoor advertising and a strong online presence. He now guides his clients, helping to connect them with new target markets through the power of billboard advertising and by developing websites with fine-tuned SEO, producing Google Ads that outperform competitors and engineering a digital marketing blueprint that will build substantial online authority and dominate their industry. This is a strategy that allows him to succeed in Florida (where he is based) and throughout the majority of the United States. After graduating from UM, Borgemeister attended the Massachusetts Institute of Technology to learn the most useful ways to apply Blockchain technology to his clients’ businesses. Business Innovation and Applications using Blockchain are a new and exciting frontier, offering clients a unique opportunity to enhance every aspect of their business, stand out in their industry and effectively reduce costs and errors.
“Clients get great value from us because we are masters of accommodation,” Borgemeister says. “I understand all these different aspects of business and marketing in modern times, so when someone comes to me and there is a technique we can use to enhance and innovate, we integrate that as soon as possible.”
Some digital marketing tactics include targeted content creation and dissemination, copywriting, competitive analysis, website audit and search engine advertising. With his unique background, Borgemeister is able to advise his clients on the best ways to build their credibility and grow faster online.
“We look at all the challenges, like how do we grow your business the fastest, how do we increase profits, and how do we increase traffic?” Borgemeister explains. “And we help you create content that talks to people the way they want to be spoken to.”
Although he has experienced considerable success in digital marketing, the heart of Prime Media Group remains outdoor billboard advertising. Borgemeister has designed a process that has yielded impressive results for clients in new and existing marketplaces. This is an important distinction, as companies can use Borgemeister’s services to be placed on billboards all around the country, confident that they will get the greatest return on their investment.
“Depending on what metrics you want to hit, we can determine the best locations to increase engagement and drive attention and activity,” Borgemeister says. “Whether you want to generate new traffic or target specific demographics, we help you find the best placement areas to meet your goals.”
It is a system that Borgemeister continues to perfect, helping companies across the United States win again and again through the power of billboard advertising. It has allowed Borgemeister to both honor his family’s legacy in the industry while forging a bright future for himself.