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Unlock Your Potential, Create Your Dream Life—Michelle Ashby Says You Can Have it ALL!

With more than 20 years of experience in coaching, recruitment, and HR, Michelle Ashby has continued to learn, grow, and evolve as a PT and fitness instructor. For Mich, fitness is a passion, her go-to stress reliever, and feel good factor. Her complementary skills enable her multi-faceted success as a business owner of 11:11, Head of People at Until, and consultant to the health & wellness, fashion, beauty, and lifestyle industries. Authenticity is core to Michelle’s mission, allowing space to unlock potential and focus on the individual vision of what “having it all” really means, recognizing that business, lifestyle, and wellness goals do not have to be mutually exclusive.

How it all started

From the start, Mich has always followed her dreams and listened to her intuition. She did a massive pivot in her career and life in 2010, simultaneously moving to London and going through a divorce—it was A LOT to deal with, but the most pivotal moment of her life and career. Having experienced burnout and anxiety 5 years ago, she never plans to experience that again. After meeting her business partner for 11:11 through a chance encounter, they clicked straight away, and within a matter of months, 11:11 was born. Mich has done all of this whilst being a mum to her incredible 7-year-old daughter, aiming to show her that anything is possible in life if you follow your dreams.


Her advice to others


Mich has learned that making some decisions too quickly and not stopping to think if you really want something is a surefire way to mistakes. She always encourages others to slow down a little and look after themselves. Self-care is so important, especially if you want to enjoy your success and not be completely burnt out. Michelle inspires leaders to aim higher and lead with courage, so personal transformation and reintegration of confidence are at the heart of her mission to support individuals and companies in their continued journey of growth.


What the future holds for her


Her biggest goal is to help as many people as possible unlock their true potential and find their purpose. Mich is passionate about helping others create their dream life, so they have it all. She firmly believes that if you find what you are passionate about and believe in yourself, the only way you can fail is by


giving up. In addition, she’d also love to host an in-person event with some of the best personal development speakers in the world.


Learn more about her coaching services on Instagram @michashby!

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