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Real Estate Disruptors

Unveiled: How Social Media & Marketing Can Help Get Your Home Sold

Are you interested in getting the best value from the sale of your house? Working with Lisa Bonhotal, a realtor with Coldwell Banker Realty will be ideal. Lisa looks into helping people to buy, sell, rent, or invest in real estate. She understands well the core value of home-ownership and the fact that it is a lifetime investment. 

The Duchess of Real Estate

Lisa Bonhotal is a native of Bergen County and a realtor. She is a dedicated agent with effective strategies & superior services, offering clients guidance for a stress-free experience. Her unique yet sophisticated, innovative approach is twofold. She handles everything from educating her clients on current market conditions, marketing properties for sellers, locating properties for buyers to negotiating contracts that are statistically proven to favor the client. Lisa works diligently to keep the transaction on track with town officials, attorneys, lenders, and clients. She is happy to take every step of the way with dedication, honesty, integrity, and knowledge.    

Being a native of Bergen County makes Lisa unique and powerful insight into the local real estate market and all that the market offers. It’s this background that gives her the edge to excel where others never dared to intrude. 

Why Lisa Should Be Your #1 Choice

Lisa exhibits discipline and hard work to accomplish her client’s goals. As such, she incorporates innovative and modern strategies to sell real estate. Deriving the necessary experience gives Lisa the know-how to achieve unrivaled results with an excellent team of people at Coldwell Banker.

As a result of excellent milestone achievement, Lisa was able to stay consistently among the top 10 agents in her office for production and has won an award as the Circle of Excellence Winner- a state designation. She has also participated in a 15 million dollar commercial transaction in the middle of the Covid, which seems unattainable, bearing the pandemic’s current effects. 

To make ends meet, Lisa has engaged vigorously in popularising the company and building a brand name for the business and herself through the social media platform. Her move was instigated by the fact that restriction of movements led to the opening of the online platform, and broader markets often were found there. 

Social Media & Marketing

Many people worldwide are browsing each day on several websites looking for a specific product or service. Gaining familiarity with the world’s concept is changing, and adopting the digital market is greater now than before. This move makes online platforms a one-stop-shop. Therefore, Lisa gained knowledge and expertise in digital marketing and real estate to create more traffic and tractions to her ventures. As a result, she has built a solid pipeline of potential leads and closed several deals online. 

Lisa uses social media to engage more with her clients to grow her brand and its company. She ensures that she is where her audience is each time. She advises that signing up to the social handles enhanced her ability to target both B2B and B2C Clients. 

Lisa emphasizes the advantage of working with social media marketing influencers. Influencer marketing has gained popularity as a robust marketing tool because it works well. Twitter found out that almost 40% of the Twitter users felt compelled to purchase after seeing an influencer tweet. 

Lisa uses the social platform to turn loyal customers into brand advocates. You can intuitively engage your customers by enticing them to promote your product in exchange for freebies or discounts. Conducting some of the keyword searches, hashtags, or running online challenges related to your brand or product name on social media will help you find prospects who are willing to trust you.

The crafty ways Lisa used to gain a solid base in the social platform was from creating valuable content to educate and entice her audience. She advises that to capture your audience’s attention, the content must show a significant percentage of enticement to lure them into making the purchase. Also, to promote your blog posts and podcasts on social media, it is crucial to create bite-sized adverts that are valuable to the rest of the world. 

In conclusion, set a goal to provide every client with vital information that will entice them to purchase your property. 


Sergio Centeno is the Founder of Influencer Clout, a digital marketing agency that has worked with clients like Jason Capital, Ryall Graber, Shawn Henry and more. He is a PR & Branding expert that helps brands and business owners establish credibility and awareness in the online space. He has consulted many major brands and entrepreneurs with growth strategies that have created world-class brands on the internet. He’s worked with numerous influencers with over 1M followers and many clients worth well over $100M; Sergio is known as Mr. Clout for the skills that he brings in building awareness in the online space. He can be found on all social media platforms @imsergiocenteno

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