fbpx
Connect with us

Community

US Veteran Korey Shaffer Continues To Give Back To America After Serving

US Marine Veteran Korey Shaffer has been through a lot in life – from serving the United States at war to then having to go through seeing friends of his come back from war and take their own lives due to various mental and other health issues. As a way to help himself deal with his friends who had fallen while serving in Afghanistan and back home, Korey created memorial plaques in honor of those lost. He thought having a plaque would help the pain, but it was just too difficult and so he decided to gift the plaque to the mother of the fallen Marine. Shortly after, he started getting requests for plaques to be made and gifted to other families across the nation, and that’s when he decided to invest and start a business that could continue to help give back to Americans and help people like him heal.

That is how his ground-breaking, feel-good company Til Valhalla Project was born, and since then it has helped not only the families of those who have fallen, but others who have lost loved ones, including right here on the frontlines in America.

We spoke with Korey exclusively about how this all came to be, and how by doing this, he is forever changing the emotions and lives of those who receive his products and help support his growing brand.

1. How did you decide you wanted to help others through your idea of plaques?

Anonymously delivering plaques was never part of any plan. Neither was building a business around them!; the memorial plaques manifested purely out of the pain incurred from losing one of my fellow Marines after returning home from Afghanistan. Our unit was hit hard with suicide. The memorial plaques were made for me to remember my fallen brothers, but it quickly turned into me giving all the plaques to their families, so they knew someone was out there thinking of them. It was a snowball effect of “Well, I honored my fallen brothers, its only right if I to honor these other peoples fallen Heroes” thus, I became the plaque guy who would use any free time to build plaques and have them anonymously delivered at no cost. That’s where the tee shirts came in – to spread messages that motivate veterans and patriots while helping us fund our mission to deliver plaques to every fallen Hero (military, LEO, First-Responder). Four years later, you still cannot purchase memorial plaques from us; we don’t believe anyone should buy them; any plaque that leaves our facility is purely given on our behalf.

2. What is the overall mission of your company today?

Our mission is to save Veteran lives and Honor all of our Fallen Heroes at the topmost level. But at the core, our goal is much more profound. Veterans are taking their lives rapidly, and when we lose our Heroes, they get treated as numbers and become old news if they get any coverage at all. As the sole reason why our nation continues to thrive, our Heroes deserve better. So ultimately, our goal is to inspire EVERYONE to be the best version of themselves, spread positivity and maintain proper mental health while making tee shirts that allow us to save veteran lives through therapy and honor our fallen Heroes with memorial plaques. Our job will be done when Veterans feel heard (and stop taking their lives) and when every Fallen Heroes legacy is preserved to outlive us.

3. How do you feel or know that your company has disrupted your industry?

I don’t focus on how much disruption we’ve made. In my mind, we haven’t even hit 5% of what Til Valhalla Project will grow to be over the next 3-5 years. However, it’s hard not to notice some of the recent trends. We are starting to be seen everywhere. I remember running across my college campus to chase down a guy who was wearing our tee (we were probably selling about 50 tee’s a month back then), and it was the most incredible moment. But then, I would look at the giant brands in my industry and see their merch everywhere and say, “But our mission is changing the way we honor our fallen, wouldn’t people want that more than just a tee?” and that lite an inextinguishable fire under me. But now, I see us everywhere, and people are as happy as can be with their impact, so I’m sure that we are doing something right.

4. Why is it essential for people everywhere to give thanks and be open to working with Veterans?

Most Veterans are humble giants, but they have an unmatched heart despite their rough and stern demeanor. They act like they don’t care what people think, but the reality is much different. Veterans have a long for impact, a need to be significant. Almost every veteran has something to prove to not only themselves but sometimes the people around them. Our Vets go overseas to a land without their family where the survival rate would be near zero if ever detached from a unit. They help people they don’t even know in the hopes of being given a chance to prove they are honorable, courageous and can provide peace to their country and the people within it. They risk it all for that chance. Does that sound like someone who doesn’t care? Not to me, it doesn’t. That’s why I feel it’s essential to interact and thank veterans every chance we get. Vets are always quick to deflect “thanks,” but they do care, and they do appreciate it. Despite if they show it or not. Thank veterans, work with them, do whatever you have to to make sure you are there for them.
5. What is your ultimate goal?

My goal is to ensure no fallen Heroes go forgotten and that not only veterans but EVERYONE begins to take care of their mental health so we can stop being so divided and come together for the common good. I want to break down the walls at a massive scale, and excel past a clothing brand and develop into a movement that everyone can get behind.

Taylor is a graduate of the UCLA Department of Communication and writes about high profile CEOs, trending items, breaking news and everything else!

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Entrepreneurship9 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship10 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance2 years ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship2 years ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship2 years ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship3 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.