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Vladimir Novosselov on Clean-Vegan Cosmetics for a Better World

Partnered with Make-A-Wish Foundation, Rise Above The Disorder, [The Jed Foundation], It Gets Better Project and [Trans Lifeline], the Giving Palette debuts its  cosmetics line later this year. Created using clean-vegan formulas that are cruelty free, Giving Palette is PETA and Leaping Bunnies approved.

The eyeshadow boxes are designed without mirrors, to increase the use of sustainable materials. Instead, each eyeshadow palette ships with a message inside thanking you for supporting the organization that inspired the palette.

Giving Palette is the brainchild of Vladimir Novosselov, an internet entrepreneur from Vancouver, British Columbia. Vladimir created Giving Palette because he felt like the beauty industry has an engaged online community, and lots of room to innovate with new products.

“Beauty with a Purpose is an idea that’s been around for decades, but it seems many brands haven’t really focused their entire companies on it” Vladimir says. “Giving Palette was created in response to these needs.”

While Giving Palette offers customers high-quality makeup products, those who buy from the site will also find that their purchase supports charities that are partnered with each beauty product.

Giving Palette employs a team of chemists and makeup artists who develop new formulas for every eyeshadow product line. Giving Palettes are designed to be versatile to work with many skin tones, ages or styles. Giving Palette’s products have been carefully formulated without parabens, talc, mineral oil or bismuth oxychloride so they’re safe for all skin types including those sensitive to gluten. Plus they’re vegan-friendly. This means you can get beautiful color on your eyelids while knowing you’ve helped support charities like Make A Wish Foundation and Trans Lifeline at the same time.

Using what we’ve learned working with online communities and creators we plan to spread the word about the nonprofit organizations Giving palette works with by amplifying their voices online. Among the first organizations to be featured this way are Trans Lifeline, a nonprofit that provides free and confidential services 24/7 for transgender people across North America. By being included in the Pride eyeshadow palette, we aim to spread Trans Lifeline’s message in an entertaining way by combining beauty and charity.

We’re excited to share the Giving Palette story with you and hope that it inspires others who want to give back. The company is a response to needs in the beauty industry, we’re excited to see where it goes from here. Check out Giving Palette on the company’s website http://givingpalette.com

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