Digital marketing expert Allan Khazak has been making waves in the industry for a while now. His digital marketing agency Vroom Media Group has established itself in the field and have been able to help Life Insurance Brokers and Financial Advisors to get maximum output from their businesses.
The Vroom Media Group is unique in its ideas and has become a massive success story. The reason for the same is that unlike a lot of marketing agencies that just promise people leads, Vroom Media Group looks at the delivery in the same. It is important to get quantitative results instead of just getting leads, conversation for the same is also important. The agency helps the clients to go from Leads to Appointment through our AI-based system.
Allan believes when you are helping out a client, that person is handling the trust of you and the agency. It is important to treat that project with utmost care.
In Allan’s words, “We are redefining the industry because we were tired of speaking with agents and hearing the same excuses about leads not picking up the phone or low response rates so we’ve developed a turnkey solution that takes people from cold prospect to warm appointment in the calendars of our clients.”
He has been able to compile some important tips for budding digital marketing agencies that have helped him and his agency. Before we get to it, let’s talk about Allan’s story.
His grandparents came to Canada without a single penny and lack of understanding of the country’s official languages. However, with sheer hard work and determination, they were able to create a better life for their kids and their grandkids. Right from the start, Allan has been in awe of their hard work and determination.
He shares, “I wanted to be an entrepreneur because my family is self-employed, entrepreneurs so that’s always motivated me. I saw my Grandparents come to Canada with nothing, barely any language and build a future for themselves in this country to ensure a better lifestyle for their kids and grandkids.”
Being from a family of hard workers, for Allan, his education was equally important. He graduated from the Schulich School of Business at York University in Toronto. It is one of the Top 5 Business Programs in Canada. After graduation, he worked at massive companies and got his Accounting Designation and decided that he wanted to be an entrepreneur after working at a large firm.
Today, he has established himself as an inspirational digital marketer and is able to share tips with others. Allan says, “The opportunities, constant pursuit of improvement, ability to see things come to fruition whether that is seeing our clients take their business to the next level or our team members achieve their own goals for themselves and their families.”
“Getting clients when we started, struggling to earn trust from others due to us being new in the space and they are established for some time. But we’ve been able to turn this into our strength by consistently iterating and making our services better so that now our clients are the biggest proponents of our services, ” he adds.
According to Allan the most important thing that you have a unique selling point. For Vroom Media Group, they decided to focus on lead conversion instead of just getting the leads. It is easy to get clicks, but you have to work making them work for you.
Listen to the clients. As the popular saying goes, “Customer knows the best.” Your task is to guide the client and working with them to create the best possible strategy. Treat every project with equal interest as an agency you can’t have bias and the motto ought to be to make the best of every situation and circumstances.
Always let the decision come from numbers. Collect data, scrutinize it, optimize it, audit it and then come to a decision. While this process does take time, you can get much better results due to this. For Allan’s Vroom Media Group this particular way has worked wonders for their projects. Remember that people might be unpredictable, but numbers are not!
Last but not the least, try out new things when old ones are not working. Don’t be stuck by your own notions as you can always grown and learn new things.