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Web3 marketing: how to successfully promote your business?

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The biggest challenge marketers face is customer acquisition. Brand owners spend huge amounts of money on information gathering and advertising, trying to reach the widest possible segments of potential consumers.

If real help is needed, then it is best to take a specialist in the classical field (PR, SMM, performance), immersing him in the specifics of the business. Such a person is likely to understand a new concept, using all his experience and knowledge in a new environment for himself. By contacting a web3 marketing agency you will receive a comprehensive solution for your business. You are guaranteed to get a good result, you can also get advice and ask all your questions.

A former actor or business coach who became an expert will not help much. Such a person simply does not have deep knowledge – perhaps he will give an insider or another project in which he was previously engaged. But this is a weak argument in favor of concluding a contract with such a “specialist”.

Purpose and objectives of marketing

  1. Provide brand recognition and gain trust;
  2. Increase the target audience;
  3. Deliver robust digital advertising and social media strategy.

Contextual and media advertising

Online advertising typically includes paid search and display ads. Most often, this tool works on a pay-per-click basis (companies only pay for ads when users click on them).

Among the main advantages of PPC advertising are:

  • unobtrusiveness. Compared to banner ads and direct sales, people perceive contextual and display ads more calmly;
  • economy. The fee is taken only for the result, so the company itself can regulate the amount that it is willing to spend on paid promotion;
  • adaptability. In the settings of the advertising campaign, you can select the promotion region, audience, socio-demographic characteristics, interests, etc.

Displaying ads in the first place in the search results, on the right side of the results page, while browsing pages of Google partner sites, before videos on YouTube and in mobile applications offers the greatest opportunity to increase brand awareness.

Let people trust you

You can be as professional as you want in development, but in order to inspire trust among the broad masses, you must behave professionally in communications. A sense of trust in a team arises when it behaves consistently and predictably. The basic rule of professionalism is that the company has a plan (roadmap), and it unconditionally follows it. Partners, seeing that everything is going according to plan, will feel calm, because few people like provocations.

Big project, big budget

If everything is done correctly, then the project will most likely be able to attract investors. So, if there is a great idea, but there are no investors and money, then with a high degree of probability the idea will either fail to be implemented, or it will succeed, but after you are bypassed by those who came up with a similar idea later than you, but who could in time get money.

As you can see, internet blockchain marketing has a wide range of possibilities. Therefore, a novice specialist often gives up after the first and not very successful attempts to increase the presence of his company on the Web.

Marketing has changed. Blockchain technology decentralizes how we connect and run a business. From NFT to the economy of meta-university and web3 technology – a new world of possibilities has opened up both for business and for marketers. As a far-sighted Web 3 marketing agency, we are at the forefront of new developments.

Estonian-born, Tallinn-based entrepreneur, CEO, manager, marketing strategist and professional athlete. My work have been featured by Tech.com Engadget, Medium and other publication. In my free time, I love to get engage with people, and travel to explore the world.

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