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7 Sales Funnel Hacks for your Coaching Business to Improve Your Sales Efforts

Your sales funnel is the lifeblood of your coaching business. It’s what keeps clients coming back for more and paying you handsomely for your expertise in the process. In this blog post, we’ll walk through 7 Sales Funnel Hacks that will help you improve your sales efforts and generate more revenue! We have helped many coaching businesses grow their sales by improving their sales funnel.

How to hack funnel like a PRO?


1. Use a Lead Magnet

A lead magnet, also known as an opt-in bribe or gift, is something that your ideal client would find valuable enough for them to exchange their email address in return. This could be a free PDF, checklist, guide or even an online course. A good lead magnet should:

  • Be high quality and valuable.
  • Not be a sales pitch for your coaching services.


2. Create an Autoresponder Sequence

A good autoresponder sequence that you send out after they opt into your lead magnet will help generate leads by offering more content through different mediums such as video, audio and text/written formats depending on what they’re interested in learning about most (you can ask them when setting up their account). You’ll want to create several emails that can be sent out over time so you don’t flood your potential clients with too much information all at once.


3. Create a Subscription Model

Once you’ve built rapport with your potential clients and provided them value, they’ll be more likely to sign up for a monthly membership or coaching program. This is where having 3 different email autoresponder sequences comes in handy because the content will change based on their interests after signing up for your lead magnet. It can seem overwhelming at first, but once you sit down and map out what you want to provide over time it becomes much easier.


4. Make Sure your Sales Funnel Flows from the Top Downwards

In other words, start with what you want to achieve and work backwards. This will help you identify all the necessary steps that need to happen for people to sign up as clients or give you their credit card info . You don’t want any dead ends in there where they might become discouraged from signing up.


5. Setting Expectations Correctly at every Stage of the Process

Setting clear expectations at every stage of the sales process will help you to grow your business. When someone sign up for something, they should know what to expect. Setting expectations at every stage of your process will help you create trust and long-term success for both parties involved in the relationship.

When someone signs up on your website, set an expectation by sending them information within 3 business days- whether through email or text message (or both). Let’s say someone gives their name and email to download your free gift; 3 business days later, send them an email with the link to download it. If they don’t receive that first email and only get the text message reminder 3 days after- chances are, they will forget about signing up for their free gift and you might lose a potential client.


6. Staying in Touch with People who Sign up for your Sales Funnel

You should stay connected on at least one level by sending relevant information either through texts or emails. There’s nothing worse than someone giving you their contact info, but then never hearing from you again (or not getting what they signed up for!) How can this happen? Someone signs up as a potential client on your website and buys a 3 month coaching program with you. 3 months later, they haven’t heard from you which leaves them feeling like they wasted their time and money by signing up. So, staying connected either via email or text message 3 times a month is the best way to keep your potential clients engaged with you.


7. Track Sales Funnel Results

How are you tracking the sales funnel steps in your business? Are sales going up? If so, which sales funnel steps are resulting in the most sales and why? Track your sales numbers as well as how many people signed up for each sales funnel step. This will help you figure out what works best with some trial and error.



There are many sales funnel hacks that you can implement into your coaching business to help increase sales and generate leads. These seven sales funnels will get you headed in the right direction towards achieving more clients for your business.

If you’d like some help with your sales funnel, we have ways for you to get started. We have a range of all-in-one, ready-made funnels for coaches to make our clients’ lives easier and get them more leads and sales. Buy ready-made funnels through us now!


John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.


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