Connect with us

Executive Voice

What does the corona virus mean for marketing on Instagram in 2020

Instagram marketing is very tricky, due to the fact that the platform is so overpopulated with everyone trying to drown each other and their competitors out with content. It becomes a long game, and a battle for attention. However, with the impending doom of the coronavirus, we may actually see this competition start to slacken, and there be enough attention to go around for all. In this article I will attempt to explore what the coronavirus means for marketing on Instagram, and how you and your brand can take advantage of this.


The first thing to outline and make clear, is that due to country lockdowns, and people being housebound, there will naturally be a rise in people on social media. In fact, a study conducted by the influencer marketing agency Fohr, revealed that the amount of users on Instagram had increased by as much as 40% since the beginning of the outbreak of the virus. While this is a clear indication that brands on social media could reach a lot more people than usual during this period, how will that actually work you may ask. It has already been seen that there has been a spike in engagement ratios, as a result of Instagram having the opportunity to promote the same amount of content to a much larger audience. What this means is that brands with very niched services/products will see an increase in engagement as Instagram opens up the flood gates to this new audience that previously could not see their content because they simply were not using Instagram. With higher engagement ratios come higher reach, which allows for not just the vanity metrics like comments and shares to increase, but also the actionable metrics like website clicks, leads and sales. As such, the businesses and brands that are still operational, like e-commerce and digital services will start to see a slight boom in customers and revenue, provided their ideal customer is not too greatly affected by the coronavirus financially.


The other interesting concept, and one that we are yet to see, is the theory that advertising costs on Instagram and it’s big brother Facebook will plummet. The reason for this is simple. There are twice as many users on the platform and half the number of advertisers, as businesses and brands simply cannot afford to continue spending their revenue on ads in this time, especially if they are brick and mortar and have been forced by their government to close as a precautionary measure. What this means is that CPMs will rapidly decline, and the few remaining advertisers will all boom off of the cheap costs of ads and high yields of results. This does however remain a theory, as at the end of the day, Facebook will maintain the power and means to control advertising costs, so they could just as easily do that and make sure no-one profits too greatly. On the off chance that this ends up becoming reality, it’s a perfect time for digital brands to jump on paid social media advertising, as if ad costs really do cut in half, the amount brands could profit from it would be immense, and if their product/service is sustainable, a real long-term growth opportunity.


The negative is that we will start to see influencers trying to undercut each other, as they have more and more time to produce comedic and entertaining content from home. It does allow brands to take a more humorous approach to their influencer advertising, which is light-hearted and portrays their brand in an even better light. It also offers brands the opportunity to make viral campaigns, as especially with big brands, they are the voice of the nation, and we have already seen some brands gather together celebrities and popular influencers in adverts to spread the message of staying at home.

In summary, Instagram marketing will continue to be the same competitive social media platform that it always was, but there is certainty that there will be more opportunities for specific brands in specific industries over the coming weeks and months, and it can definitely be said that it will be an interesting one.


Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

NFT1 week ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

News1 month ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Cryptocurrency1 month ago

Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

Nike, the sportswear mogul, recently stunned the globe as it moved into the realm of the metaverse industry and blockchain...

QR code screenshot QR code screenshot
Diversity in Tech2 months ago

BTC did 62% more in transactions than PayPal this year

MasterCard and Visa have always topped as the runaway leaders; however, Bitcoin’s Lightning Network will soon disrupt this norm. Starting...

high angle photo of person holding turned on smartphone with tall buildings background high angle photo of person holding turned on smartphone with tall buildings background
Social Media2 months ago

How to Organically Grow Your Social Media Following In 2022

Instagram On Instagram, use Reels to reach new audiences and grow – find popular sounds and use them in your...

gold-colored Bitcoin gold-colored Bitcoin
Cryptocurrency2 months ago

Julio Domenech On How Banks Can Engage In Bitcoin in 2022

As cryptocurrency continues to become a popular trend in the US, many people are looking for an opportunity to participate...

Diversity in Tech3 months ago

Microsoft Teams, Incorporating New 3D Avatars And Virtual Meeting Spaces Before Mid 2022

Microsoft Mesh has always led as the future of Microsoft Teams meetings. However, Meta, the newly launched Facebook company, is...

Health + Fitness3 months ago

Stephen Campolo – How A Former Fat Kid Transformed His Body And Is Now Helping Others Do The Same

UPDATE: During a recent interview with Yahoo! News, Stephen revealed that he will be speaking at the next Disrupt Puerto...

News3 months ago

Facebook Goes Meta As It Scales Up Beyond Just Social Media

Thursday 28 September 2021, Mark Zuckerberg, the CEO of Facebook, announced Metaverse, a brand for users to interact in virtual...

JaeLz JaeLz
Entrepreneurship3 months ago

JaeLz “No Titles”

JaeLz I’m an independent singer/rapper and songwriter. My Artist name is JaeLz. This article is about my Journey and how...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.