While social media and online media have overwhelmed the world for the past decade or so, there is something special and extra impactful about utilizing out-of-home media. While you still want to try to reach your intended audiences online with social media or Google ads, it is not the only place to do so.
In fact, with such a crazy and cluttered digital world that we are living in, it can be tough to stand out online. But when you branch out and go for out-of-home media options, too, such as billboards or bus backs, you can further amplify your brand story and reach the audiences you are truly after.
While people spend a lot of time online, they are not staying at home all day anymore – especially as the world is opening back up. Instead, people return to the office, go on holidays, and commute on public transportation.
If you are looking to build out the ultimate marketing campaign, then out-of-home media advertising is certainly something you should be considering. We have rounded up everything you need to know about this advertising method and how to get the most value from your investment in it.
Defining Out of Home Media
Often referred to as OHH, the name of the advertising space that the average person will see when outside of their home. The range of spots varies but can include billboards, street furniture, transit stations, stadiums, and cinemas. These advertisements are not just confined to the outside.
This extensive category allows brands of all sizes to book out space and achieve their advertising KPIs. As a result, everyone from Mcdonald’s and Apple to the mom-and-pop coffee shops can benefit and often take advantage of these spaces.
Perhaps one of the most alluring factors about out-of-home media is that many of the advertising spots are larger than life, which means you really can make your brand larger than life.
Why You Should Consider
If the big brands have already found success with out-of-home advertising, you likely will. But, unfortunately, the online world can be highly frustrating right now, and, thanks to ad blockers, it is hard to reach those you want.
There are no ad blockers when it comes to out-of-home media. It will be there, larger than life, with no option to ignore it. You get to be extra creative.
Recent studies have shown that the teamwork of out-of-home and digital media does go hand in hand. Consumers are much more likely to click through on a digital ad if they have first seen that similar ad in an out-of-home space. It is all about consistency when it comes to advertising, and this avenue helps you tick all the boxes with that.
There is a reason why out-of-home media is taking off once again and is an essential component of any successful marketing campaign.
What Else to Love
We could go on and on about all the benefits of out-of-home advertising. But, perhaps one of the most impactful benefits of out-of-home media is that you literally can bring your brand to life. This is because many out-of-home media spots enable brands to showcase their full creativity on digital screens.
For example, think of Times Square and its multi-story billboards. Brands can go all out with this space and create interactive advertisements with people in the area, allowing them to engage like never before. Many brands have done live polls, photo competitions, or other cheeky stunts on their advertising spots with digital billboards and gone viral for it. The potential for success on out-of-home media is out of this world.
Plus, out-of-home advertising helps many brands avoid the sticky curveball of these online privacy rules. The digital world is cracking down on data collecting and sharing, but none of that is needed for successful out-of-home media advertising. Instead, you can keep it simple and super impactful.
There is a reason that so many brands are lining up to reserve their out-of-home media advertising spots!
So in a digital world where everything seems hyper-competitive and can get easily lost, consider instead also including out-of-home options. You can get your brand noticed at the airport, bus stop, movie theatre, or in a shopping mall. You will gain exposure to thousands of people daily and not fear getting ad blocked too!
Where will you bring your brand to life in the out-of-home media landscape? Wherever you choose, enjoy having fun with the creative and knowing you are engaging with people you could have never done so with online.