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What’s New in Miami Swim Week 2022? – Tech Companies Uplive and Hekka Fashionare taking over the Swim Runway

MIAMI, July 2022 – Two of the brightest stars in the Asia Innovation Group’s constellation of technology and commerce products, Uplive and Hekka hosted a runway event for Miami Swim Week 2022 following the incredible success of their co-host event for New York Fashion Week.

Unlike traditional fashion brands, Hekka is a renovated global marketplace founded in Singapore, to utilize the power of technology to provide an eco-balanced platform to facilitate the fashion designers, customers, and influencers. The target of the brand is to provide a distinctive “real-time” fashion to shorten the life cycle of the idea of designers to the home of customers.

“With this summer collection we are presenting here at Miami Swim Week we are only hinting at what Hekka has to offer. We want our customers to feel inspired, encouraged to express their confidence and empowered to show off their beach bodies” said Laure-Cecile Lafond-Fenonjoie, CMO of Hekka. “With our new line of swim and resort wear, we are bringing some of the hottest, most versatile designs to the affordable swimwear market as a follow-up to our celebration of inclusivity, sustainability and diversity at NYFW”.

In the other side, what sets Uplive’s platform apart from its competition is giving its users the opportunity to start and develop an international career straight from their smartphone, while using cutting-edge broadcasting technology. Having celebrated its 6th birthday last month, Uplive’s team is already looking ahead with the launch of their real-time live social avatars. The new feature is backed by revolutionary facial mirroring technology that allows users to generate authentic, emotional expressions and reactions in real time, while ensuring their privacy is protected.

However, Uplive is so much more than funny filters, avatars and simple content library – through virtual gifting, contests and games the app enables creators to develop a more personal and direct relationship with their fans. Content makers from emerging and developing markets can also develop a paying career out of broadcasting on the Uplive app – an average user with 5,000 followers can realistically generate $300 a month with just over 3 hours spent streaming each week. In countries such as Vietnam, India and Egypt, streaming users can make up to 6 times more than the national hourly wage just by connecting with their communities and fans.

Uplive is also involved in social, charity and community causes such as disaster relief, engaging vulnerable groups and supporting communities dealing with the fallout from the global pandemic in recent years. Most prominently they have worked on fundraising for orphanages in the Middle East and North Africa (MENA) and earthquake victims in Indonesia.

With no doubt, this collaboration of Uplive and Hekka in the Swim Miami Week 2022 is the further move of both brands after their success in the New York Fashion Week. It is a foreseeable future that more cross-over collaborations will be the choice of the emerging technology companies.

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