On December 6, 1989, a man named Marc Lépine walked into École Polytechnique, an engineering school in Montreal, and shot dead 14 women, stating that he was “fighting feminism”. The tragic incident, which at the time was Canada’s deadliest mass shooting, led to the inception of White Ribbon Campaign, the world’s largest male initiative against gender-based violence. The men behind the organization did so because they recognized that gender-based violence is not a just women’s issue. In order to truly put an end to gender-based violence, men have to assume responsibility and take an active role in fighting it. The mission of White Ribbon is encapsulated by the words of South Korean diplomat Ban Ki-moon, who said “Achieving gender equality requires the engagement of women and men, girls and boys. It is everyone’s responsibility.”
According to Veronika Mudra, founder of White Ribbon USA and domestic violence survivor, gender-based violence is the symptom of a much larger issue: gender bias narratives. Men are not born violent, nor do they become abusive towards women in a vacuum. Gender-based violence is a result of the toxic values, beliefs and attitudes perpetuated by the deeply-rooted cultural norms of a patriarchal system. The same gender bias narratives that deem women inferior are the ones that portray the ideal man as tough, unemotional, dominant and in control.
According to Veronika Mudra, these ideals of toxic masculinity are instilled in boys at a young age. “The stereotype for boys is that men don’t cry,” she explains. “Some men might have memories from childhood of their mothers being mistreated, but they aren’t allowed to speak about it. They aren’t allowed to show emotion. These are the men that are more likely to become violators themselves because they were not taught that women are equal to men. Therefore the education of men starts with the education of boys.”
To dismantle these harmful narratives, White Ribbon USA offers early gender education about tolerance and mutual respect for children aged five to nine. “This idea of respect and tolerance should be instilled in the minds of children, including boys, from an early age,” explains Mudra. “And so when they grow up, they will not have issues with violence or discrimination because it will be not normal for them. They will not know anything beyond respect and equality.”
White Ribbon USA also aims to inspire men to educate other men about gender bias, and to stand up against gender violence when they see it. “It’s not common for men to speak up against domestic violence, but men who support White Ribbon act differently,” says Mudra. “It’s about addressing gender bias among those men who do understand so that they can spread this attitude to those men who don’t understand. It’s a community-based way of raising awareness.”
White Ribbon initiative under the Kering Foundation has engaged male celebrities like Paul McCartney, David Beckham, Harry Styles, Bradley Cooper just to name a few to act as role models and inspire more men to support the White Ribbon. In 2018 White Ribbon in Ukraine launched a campaign to end domestic violence with Ukrainian soccer legend Andrew Shevchenko as a White Ribbon Ambassador, and will continue to work with public male figures who have the ability to harness their influence to bring about positive change. Recently LA based artist James Peter Henry who has a residency in Los Angeles Kimpton La Peer Hotel, also became a White Ribbon supporter. La Peer’s management are providing shooting locations and accommodating White Ribbon’s awareness film crew members.
Just as gender based violence is not solely a women’s issue, it is not solely women that will benefit from gender equality. The benefits for men include less pressure to conform to the ideal view of masculinity; the freedom to pursue interests that are traditionally viewed as feminine; less pressure to be the sole provider; and the ability to express emotions without shame. According to a McKinsey Global Institute report, $12 trillion could be added to global GDP by 2025 by advancing women’s equality. Join White Ribbon USA by taking the pledge to stand up against gender based violence; it benefits us all.
Co-authored with Adriana Georgiades
Navy Veteran Davis Chris Takes the Music Industry by storm
In life, you need to break down anything that might be holding you back and change course if need be...
5 Disruptive Leaders Paving the Way in 2021
Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...
Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President
We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...
John Mcafee – Predictions For The Future
John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...
Gaby Wall Street – Teaching Latinas to Thrive During The Crisis
It’s no secret we are facing one of the most challenging financial times of the last few decades as we...
Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico
Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...
Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women
The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....
How Josh Elizetxe Built Snow Into a $40 Million Dollar Business
There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...
How Jason Capital Became A Self Made Millionaire By 24
Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...
Sam Bakhtiar On His Way To A Quarter Billion
Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...
Executive Voice3 days ago
Meet Dovi Bezner Aka PokerTheJew: Official Manager Of The Island Boys
Executive Voice5 days ago
Meet The Island Boys: Kodiyakredd and Flyysoulja
Community2 weeks ago
Michelle Beltran: Signs You Might Be Psychic
Executive Voice2 weeks ago
Cryptocurrencies Are Creating a New Generation of Millionaire: The Kevin Delgado Story
Executive Voice1 week ago
Influencer And Entrepreneur Jules Rodriguez Leads The Way And Shows How To Change For A Better And Greener Future, Starting Today
Executive Voice1 week ago
HENRITO PALOMO – A CUT ABOVE THE REST
Executive Voice2 weeks ago
Meet Megan Marie Komosa, a Social Media Mom Spreading Love and Positivity through Her Feeds
News1 week ago
Thottie Jay is all set to blow up the music industry in 2022