Based out of Scotland, Jay Styler is a beauty influencer who has exploded onto the beauty scene, originally from Portsmouth but now living in Glasgow he has amassed 60 thousand followers across his platforms, which include Instagram, Twitter & TikTok. consistently growing and reaching new milestones he is destined to be the industries next top influencer, We spoke to Jay today to find out more about his success recently.
“It’s been insane, I’ve been doing make-up for a few years as a hobby, but during the pandemic my posts really blew up.” Jay tells us. “Two of my posts reached over 40,000 likes each in a couple of days, my notifications wouldn’t stop. I was gaining likes and followers, It became really overwhelming, but exciting.”
But life hasn’t stopped for Jay as he now works with some of his favourite brands. which he tells us with an enthusiastic tone to his voice.
“Brands I’ve only dreamed about working with have contacted me for collaborations, brands I bought my first products from have emailed me, to send me products and have me create content for them. It’s so so cool, I didn’t expect to ever get this far, I didn’t even expect to reach a thousand followers so to have the opportunities I have, is really special.
Jay is able to create original soft glam, creative and editorial looks fit for Paris Fashion Week,
“The pandemic changed the way a lot of people view social media, the way people use it, they use it a lot more and have a lot more time.” He says. “Brands aren’t able to have big launch parties like they used to, it all had to be done online and since I live in Scotland, I wasn’t able to attend many before but everything became virtual, launch parties became zoom calls with a group of other influencers, It was a much more diverse group of people from all around the world. It changed the way we interact.”
But nothing is smooth-sailing in this day and age and of course Social Media is no exception, Jay fills us in on the dark side of being an influencer and his experiences dealing with online trolls.
“It definitely has problems, I do receive a lot of negativity. One of my videos ended up on a bad side of TikTok, I woke up one day to a bunch of hate comments, I’ve been on social media for a long time so I’ve been dealing with it a long time – It doesn’t really effect me anymore but for somebody who isn’t as strong as me it could hurt, and then as the world opens back up people aren’t spending as much time on social media as they were so there’s a significant engagement different now vs. back then, which is scary. This is my career and I’d hate for it to be over so soon.”
Well it seems like he is one to watch out for. We loved chatting with him and hope to see him on our Instagram feed again soon.
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