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Who is Jesse “Punch” Edwards Of 740 Project? 

If you don’t know who Jesse “Punch” Edwards is, and you’re an independent artist, then this article is exactly where you need to be.

What is 740 Project?

740 Project is a music marketing firm and recording label based in Los Angeles, California. The company provides services for major labels that outsource their marketing and project rollouts. They also sign and develop artists as well. Jesse Edwards, Rahim Wright, and Charley Greenberg are the three minds behind the marketing agency. Jesse Edwards, more commonly known as “Punch”, is one of the three major components that built the company, alongside Wrights, who focused on building urban rosters for Atlantic Records.

Moving Up In A Big Way

In just two years after the company’s emergence in 2017, the 740 Project announced a non-exclusive partnership with Capitol Records. From working with indie artists to helping a major label enter into the urban market, it was safe to say that the 740 Project was rising exponentially, boasting a star-studded clientele of famous figures like Lil Baby, Lil Uzi Vert, Snoop Dogg, and Migos amongst others. In a 2017 Billboard article, 740 Project was crowned one of Hip-Hop’s “leading crews” in Southern California for honing in on modern culture and introducing artists in a whole new way digitally.

A Music Marketing Team For The Modern Era

The business landscape of music at one point in time was purely physical sales. From Records to Cassettes, from CDS to present-day streaming, the way we consume music has changed entirely; therefore, the way in which record labels market and distribute it to people is different as well. 740 Project is on top, as they seem to be the industry favorite when it comes to outsourcing marketing amongst labels. 740 Project has worked with record labels like Capitol Records, Interscope Records, Epic Records, RCA Records, Empire Distribution, and Warner Bros most notably. The 740 Project has managed to not only dominate the music space working alongside top-of-the-industry names, but they are branching out, taking firm stances in different markets with clients like Foot Locker, Word Press, and Beats By Dre.

Punch and the 740 Project have established themselves one of the music industry’s go-to commodities when finding new talent and pushing music to the masses. With a resume as big as you’ll find, and with some of Hip Hops leaders in sales as clientele the company shows promising growth as recently as last year, Scooter Braun’s Ithaca Holdings began a partnership with the independent marketing company.

Follow Jesse “Punch” Edwards on Instagram here.

Visit the 740 Project website here.

Christian Anderson (also known as the artist Trust'N) is a force in the world of Marketing and PR. He is currently the youngest member of the Forbes Communications Council. After marketing his own hip/hop album "Lapse" to #12 in the world on the iTunes charts, he decided to offer his services to help artists and entrepreneurs as well. As an entrepreneur, Christian was exposed to the field of Public Relations through his desire to verify himself on Instagram. After acting as his own manager, he was able to produce impeccable results and completed the task he set out to do. Christian took that experience and started working as a freelance PR for other artists & entrepreneurs with the desire to provide them with the same successful results. After impressing the CEO of Bentley Records in NYC, he was offered the position of Executive Director of Public Relations, being the youngest ever to be given the opportunity. He worked beside Luca Dayz at Bentley Records for a year and then decided to pursue a new opportunity working beside Jeremy Cohen, the owner of Preach Management, Preach Records, and Preach Media Group. Driven by his success, large connection base, and drive to win as an artist & entrepreneur he founded Lost Boy Entertainment Co. to provide artists, entrepreneurs, and businesses the same services he had to scratch and claw to find himself. Being the founder and original Lost Boy, Christian serves as the company’s CEO and Director of Public Relations & Management. He is an incredible artist, motivator, leader, businessman, and entrepreneur leading Lost Boy Entertainment into the future. At the young age of 21, he is currently making major contributions to help musicians, artists, businesses, and entrepreneurs flourish in the global economy.


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