Understanding COVID-19 assistance and how to access it can be difficult and time-consuming. In 2020 alone, thousands of small businesses did not take advantage of the Paycheck Protection Program (PPP) or other COVID assistance programs simply because they did not understand it. Unfortunately, according to Josh Alballero, founder of IOOGO, this lack of understanding may have caused small businesses to leave thousands on the table, or worse yet, deposit it right into the pockets of large corporations.
“In reality, small businesses could have access to $40-50K in loans, with the right paperwork, because many declined to do so, that funding just went to large businesses instead,” explains Alballero.
With a new round of PPP coming available in 2021, Josh Alballero’s biggest piece of advice is that small to medium-sized businesses consult a tax or accounting professional to learn their options and obtain the proper paperwork.
“I often see new entrepreneurs struggle to do everything on their own,” says Alballero, “And I get it, I’ve been there myself. But going it alone might not be the best way to go if it means you’re losing out on funding in the process.”
In 2020, IOOGO opened up an entirely free, no strings attached COVID loan consultation channel. In just a few months, they were able to help over 150 small businesses and new start-ups navigate the PPP and other loan options. Alballero and his team are committed to ensuring that no one misses out simply because of a lack of education. Furthermore, the support of a CPA or accountant can ensure that businesses and individuals are not overpaying in taxes. In an already difficult year, the last thing people need is to pay more in taxes than they need to. An accountant or tax professional can help individuals lower their tax liability and increase cash flow.
Over two decades ago, Josh Alballero founded his tax and accounting business with the little guys in mind. For 15 years, he worked alongside small businesses and entrepreneurs preparing taxes and providing accounting services. Even after online, DIY tax filing began to become more popular he still saw clients returning to him. They reported that the large virtual tax filing companies were often still very confusing and often ended up being extremely expensive. Taking into account Josh’s expertise and his wife Kristy’s 15 years of experience designing and implementing complex software solutions, they realized they could have so much success working as a team. Finally, in 2017, Josh and Kristy teamed up to found IOOGO, a customized software company that makes tax filing and accounting duties simpler.
Their clients can either elect to file for taxes on their own, with their streamlined system or they may utilize one of IOOGO’s expert tax professionals to do it for them. After an ultra-successful first year providing the tax software, the pair continued to improve the technology and decided to introduce the accounting arm.
“Though technology can never take the place of a human touch, it has allowed us to expedite the process, freeing up our accountants to spend more time engaging one on one with clients,” says Alballero.
IOOGO is a play on the latin word “iugo” which means “to connect”.
According to Alballero, “Our mission is to connect customers to simple, meaningful solutions.”
IOOGO offers bookkeeping, financial accounting, tax preparation, tax planning, and tax representation services to their clients. With tax season and another round of PPP right around the corner, there has never been a better time to partner with a reliable, solution-oriented tax and accounting firm. To learn more about IOOGO and their revolutionary approach to taxes and accounting, visit www.ioogo.com.
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