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Why Compassion and Understanding Are Crucial When Choosing Your Surrogacy Agency


Infertility has been and continues to be one of the most difficult challenges couples face when they start thinking about building a family. 

Ever since the first successful surrogacy in 1985, this alternative method to pregnancy has taken the modern world by storm, rising in numbers each year. 

What Is Surrogacy? 

Through artificial insemination or implantation of a fertilized egg created in vitro, a surrogate mother will be able to carry the rest of the pregnancy to full term. The end goal of this process is to birth a happy, and healthy baby that will be handed over to the intended parents after delivery. 

Why Choosing the Right Agency Is Important

As this is an intimate experience for all parties involved, it is crucial to go through a surrogacy agency that understands everyone’s needs and has the expertise required to make this journey as smooth as possible. From matching future parents with a surrogate that suits their values to guide them through every step, an agency’s job is an important one. 

That is why it is so important compassion and understanding as values when choosing a provider for these services. Not all are made the same, and picking the right one will ensure that the overall experience is an enjoyable one, leaving no room for doubt. 

“Collectively we have experienced practices within the industry that have left us feeling irked as both professionals and patients. We have been on both sides as donor or surrogate and patient over the last fifteen years,” says the Guidance Agency, a surrogacy, and egg donation agency. They add, “We want to help others so they may benefit from our experience and reach their family goals with ease and grace. We believe that this process requires a lot of warmth, compassion, and sensitivity, and therefore, we deliver our best and expertise.” 

What Makes the Guidance Agency Different? 

Founded by Jenna Deford, Guidance strives to provide a network of support to all of its clients. They understand that this process is personal and sacred and provides an inclusive community of knowledge, and excellence in growing families, egg donation, and gestational surrogacy.

More than a business, they bring that extra warmth and sensitivity to couples, surrogates, and donors that come to them. 

“I think the most valuable thing about them as a company is that they make you feel like you are truly supported. When you speak with anyone from Guidance they are always warm and inviting and always so patient. It is not like working with a company but like you are a part of a family,” attests Mia, a surrogate mother that went to the agency. 

Women-owned a led, Guidance wants to show the world that surrogacy can be a pleasant journey, and has the ability to create lifelong relationships when done well.

To learn more about their services or to contact them for more information, visit their website here


A storyteller since childhood, Nadya Rousseau worked as a professional actor, freelance journalist, and multimedia producer before pivoting to digital marketing and business development. To date, Nadya has worked with clients ranging from startups, to nationally recognized law firms, to nonprofits, to entertainers and more. In late 2016, Nadya founded purpose-forward global digital marketing & PR agency, Alter New Media. The agency has its own influencer board, representing influencers worldwide. Nadya also has a best-selling Instagram growth and management service, Instagram Rockstar, that since its launch on the "Fiverr PRO" platform late 2017, has serviced over 500 customers. Her opinions on business, entrepreneurship, and marketing have been featured in Forbes, American Express Open Forum, Voyage LA, and Honeysuckle Magazine.

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