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Why Is It Hard to Choose a Skincare Product?

It felt like every month, there is a new skincare product introduced in the market. That does not add the number of friends and relatives who repeatedly tell stories on how great the recent skincare item they have tried. It’s not a doubt that skincare products are getting more and more accessible to many, in the hopes to get better or even fairer skin.

Based on the research made by a market and consumer data provider, the global skincare market is expected to reach nearly US$190 billion in 2025. Manufacturers, including those that are new to the business, are also looking forward to a more prosperous business amid the pandemic and other factors. Due to the number of choices that are available to consumers, they are now having a hard time deciding on what to buy.

Here’s why choosing a clear skin regime is getting harder and harder these days.

Social Media

Obviously, the use of social media has affected our daily lives. Advertisers are slowly shifting to social media due to the hours we spend browsing on it every day. The same goes for skincare manufacturers, where they allocate a portion of their marketing budget through different social media platforms. Since some social media accounts already have a huge number of followers, they are considered to be influencers. Companies tap them to acquire their services as product endorsers, which will make choosing the right skincare product even harder. This includes YouTubers who even make comprehensive product reviews of these products, where sometimes viewers cannot differentiate what is sponsored and what’s not.

The internet

The internet undoubtedly became a source of both verified and unverified information, including on what clear skin regime would be more effective. Instead of taking chances on trying new products, check the sources of information if it is from real skincare experts or medical professionals. Use the power of the internet to check for these sources if they can be trusted. Since skincare products are one of the popular keywords searched over the internet, so beware of websites that pretend to be legit.

Word of mouth

In business, word of mouth is considered to be one of the most effective advertisements of all. It’s not hard to see why, because if we see a significant change to someone through the use of a skincare product, we are automatically influenced to buy the same product that they are using. Some may even ditch their newly bought skincare product and feel that there’s no progress – even if they are only using it for a few weeks.

Choosing the right skincare product for you is more than just the advertisement and information that you get from anonymous sources. Important factors like genes, ethnicity, environment and the likes should be considered. Verified information from websites like Clear Skin Regime can help you make the right decision, as it provided by medical professionals and experts. Apart from skincare product reviews, they also provide tips and what to avoid when it comes to taking good care of the skin.

Sahil is a serial entrepreneur and branding specialist. He also serves as a real estate investor and business consultant. He presently serves as the owner of The Brand Castle - Specialist in Search Engine Optimization (SEO), Web Design & Development and more.


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