Why Isa Jaime created a new online fashion trend as a modern day princess

“To me, every girl and woman should feel like a princess! We all grew up dreaming of a fantastic and colorful world and that´s why I decided to inspire my followers by creating the ´Modern day princess´series of customized looks.”-Jaime expressed.

For international fashion icon and influencer Isa Jaime, creating a series of awe-inspiring looks inspire and delight her massive Instagram® following – was not something she had originally planned, however it did come as a natural step in her career. Isa´s natural beauty and her passion for inspiring those around her to live a dreamy life matured into the digital creator´s acclaimed “Modern Day Princess” series.

As a way to motivate, inspire and uplift her fans, the strikingly beautiful model and CEO took upon herself to blend her life-long love for Disney® movies with her natural talent for fashion and creative styling, and by sharing a series of unique (princess inspired) looks on her social networks, she sparked the adoration of countless fans and followers around the world.

Isa – who was born in Mexico and also has a French lineage –  is known as one of the youngest CEOs in all of Latin America – her precious time studying at the prestigious L’Institut Marangoni in Paris certainly served as a huge stepping stone for her, it provided her with a deeper understanding of the industry and leading fashion trends. Her passion, natural eye and knowledge of the industry have made her an unstoppable force of nature.

“By helping other young women like myself feel beautiful and radiant, I hope to inspire others to become the very best version of themselves.” – Ms. Jaime affirms.

The young and successful entrepreneur currently serves as Chief Executive Officer for her two burgeoning brands, J’aime Beauty – a unique cosmetics line created with premium quality, organic ingredients and Radstate – a refreshing line of California inspired street wear. Both of which consumers are obsessed with!

Thanks to Isa´s warm personality, her flawless fashion sense and the commitment she has to helping others feel more comfortable in their own skin, she has become an example that countless young women around the world now follow.

Isa Jaime represents a new generation of independent businesswomen, individuals who have become skilled at decoding the biggest secret formulas in the world of fashion and high end lifestyle, and successfully engineering their own individual strategies to conquer a market that is undergoing major structural adjustments.