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Why Video Content is so important to your Brand

Video marketing has emerged as an effective approach in the field of online marketing. Businesses, whether big or small, are focusing on video content as they consider it an important tool for branding on digital platforms. 

Marketers agree that out of all the branding tools, video content is perhaps the most effective tool in terms of increasing customer engagement and ROI. The medium is entertaining and versatile, and you can leverage it to tell a persuasive brand story, engage the customer and influence their purchase decision. 

It is because you can deliver an impactful message using the blend of vibrant imagery, sounds, colors, and movements and tell a captivating story that customers resonate with and feel compelled to engage with.

Hence you can accomplish much more with video content than with other brand communication modes. Continue reading this article to learn why you as a marketer need to invest in video content for your Brand and how Gear Seven branded video content can facilitate you in capturing the attention of your target audience, increase your product outreach, help you increase your brand recognition, and boost the ROI.

Improve your visibility and search rankings

Suppose you are scrolling on a social media platform, Instagram, for instance. Like most of us, you would normally stop to see a picture or video rather than focus on the text underneath. Usually, we only pay attention to the textual content once the picture or video has caught our eye and we find it of interest. It is because most of the information transmitted to our brain is in visual form.

Thus, most people prefer to watch a visual depiction of elements rather than focusing on the textual content and spend more time on pages or sites that offer video content. This is an indication for search engines that your site offers quality content. Consequently, you are more likely to appear in searches than on sites offering text-based content only.

The key is ensuring that your videos are optimized for SEO, with catchy titles or descriptions, and offering a backlink to your site. So, if Gear Seven branded video content is embedded in your site, your ranking will automatically improve on the SERP. For instance, if you post on YouTube, you can add specific links to the landing pages on your site. Since Google owns YouTube, it is more likely to pick up your site and show it at the top of the search page. It is hence an effective approach to drive organic traffic to your site.

Increase engagement and establish consumer trust

In a world full of options, trust is a major aspect that sets you apart from the rest. Many people are still skeptical about purchasing things off the internet. They always suspect an element of fraud or misleading information. 

Thus, you may be able to engage with the target audience, but without trust, it will be a challenge to drive conversions and sales and develop a long-term relationship with the customers. It is important to communicate your product or service in a familiar way, so people find it relatable and trustworthy.

Video content makes your product or service tangible, and customers are assured of your existence. Moreover, when you create and communicate meaningful, informative, and interesting content, people will come to you themselves. 

Improve your conversions and sales

Video content can be a very lucrative form of marketing. Incorporating Gear Seven branding content in your landing page is guaranteed to work well and produce the desired results. According to studies, almost 2/3rds ofx individuals watching an informative or explanatory video are likely to purchase it. 

Since vision is usually the most dominant of the five senses, it is only natural that most of our purchase decision is influenced by the information we process visually. Hence the stats are not surprising. So, engaging video content will ultimately result in increased conversions and sales.

Boost your ROI

Marketing statistics show that 87% of marketers believe that video content helps increase traffic. While there are individuals who believe that video content is a costly investment, the payoffs are great. 

If you opt for Gear Seven Branded Content, you can get quality videos with great designs at optimized rates, which will eventually help increase your return on investment. It will be an investment you will never regret. 

Make small videos and get noticed

Visual tools are powerful in the sense that you can create and increase brand awareness and accomplish a wide range of objectives, from generating leads to establishing customer loyalty, increasing your customer base, and enhancing your profitability and market share. 

Different forms of video content can benefit you in different ways. Small videos with a duration under 30 seconds are more likely to be watched than others and have better completion rates. So, make small but impactful videos if you want to get your brand and product or service noticed. The key is to focus on the quality of the content and its distinguishability. It will help you catch the audience’s attention and stand out from the rest; this is exactly what Gear Seven branded video content can do for you.

Increase reach to mobile users

Most individuals use mobile phones to watch videos, and the trend is gaining more traction. As the trend of using smartphones is increasing and people like to watch videos on the go, you have a potentially increasing market in the form of mobile phone users.

So, if you offer your potential customers a better visual experience on their phones, they are more likely to engage with your brand.

Effective video content making-act before your competitors

The time to invest in video content for marketing is now. It must be an essential aspect of your digital marketing strategy and will prove to be a worthwhile investment. With more businesses getting on the digital platform, it will be hard to carve a niche for yourself unless you have a firm standing. So if you have not considered video marketing yet, it is time to incorporate video content into your marketing strategy to increase your brand recognition.

At the same time, it is important to avoid videos of mediocre content. Good quality content will invite more views than others and will offer better ROI.

Creating video content is strategically challenging, but you will find Gear Seven branded content to exceed your expectations in terms of quality. It will help in boosting visibility and will help establish your identity firmly as a reliable brand.

Darren is a passionate writer on a collection of subjects. Attaining his Masters in English literature in 2016, Darren has continued to write on a daily basis ever since.

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