fbpx
Connect with us

Entrepreneurship

How A Viral Video Propelled A Veteran Fashion Industry Buyer To Start Her Own E-commerce Coaching Business

The journey for Aimee, a veteran fashion industry buyer, started with a Tiktok video.   

One 60 sec video giving advice on E-commerce best practices was the first spark that would prove to be a whirlwind year and a 180 degree post pandemic career transition.

Fast forward to date and her Tiktok account has grown to 14k followers in a matter of weeks with every new video upload gaining thousands of views and hundreds of likes. It has propelled Aimee to create her own business as a E-commerce coach, become an authority in her field, be featured on multiple online publications and be a featured guest of several business Podcasts.

Before all of this happened, Aimee was working as a buyer for department stores in her native New York City. Working with multi million dollar brands such as Tommy Hilfiger, David Yurman and Hugo Boss all while creating businesses and concepts from the ground up.  

As a fashion industry buyer her job wasn’t just to create a product, put it up on a website, throw it at the wall and see if it sticks. It was far more than that. The process of building a business is methodical and strategic. Nothing is done and no decisions are made that do not have profit and revenue at its core.

“There is so much knowledge that comes from the corporate world that the average entrepreneur just does not possess.”

The job of a buyer can be a daunting one. Buyers are usually given multi million dollar budgets and told to go out into the market and create a business that is smart, concise and on trend all while maintaining the strict profit margin constraints of the company.

A buyer has to be equal parts trend watcher, master negotiator, marketing dynamo, mathematician, designer, and puzzle genius.

“The ultimate balancing act”

Aimee quickly realized that most E-commerce entrepreneurs work off of passion but generally lack the strategy skills to truly grow their businesses.  This realization proved to be the foundation on which Aimee built her business and thus E-commerce Maven was born.

Leveraging her over 10+ years of industry experience she developed a formula. A 4 part “Secret Sauce” to create, grow and scale a brand. Many E-commerce entrepreneurs and small business owners never set strategic goals, and then wonder why they are not achieving consistent sales growth. There’s a technique to the art of E-commerce, which many wouldn’t know unless they had professional experience . It all comes down to planning and strategy.

Becoming a full-time coach has its risks. Switching careers, especially during a global pandemic, is not without difficulties. As a working mom with a toddler, like most mothers who worked from home this past year, Aimee had to find a way to balance work life with family life, under one roof.  With tears in her eyes she said, “It almost broke me – but it also became my main motivator. I wanted to have a fulfilling career, but I also wanted to be a present force in my daughter’s life.”

But what really keeps her going is simply this:

“All the times I hear a client tell me that they made their first sale, or that they learned more about ecommerce after a 1 hour session with me than they did with a 2-week course from a so-called ” Guru”. It validates me, my experience, and the leap of faith I took into my new career”

Matt Tommy - entrepreneur and founder of scaling matrix and building your authority. I have scaled using remote sales teams and systems multiple offers to 6-7 figures a month in revenue consistently in multiple different niches/verticals. Closed over 7 figures a year in high ticket coaching offers ranging from 5-20k investment offers. Follow me on instagram at https://www.instagram.com/mattommy or @mattommy

Advertisement

New Videos

Top 3 NFTs

Mindset

Most Disruptive

Recent Stories

Trending


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.


Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.