Hydration is crucial to every human because of its multiple health benefits. A hydrated body helps regulate temperature, lubricates joints, prevents infection, boosts cell nutrients, and allows organs to function normally. It is medically proven that adults should consume at least 2.5 to 4 liters of water a day to stay hydrated. Given the tight schedules we all live by, it’s sometimes difficult to drink gallons of water to keep the body functioning normally. This is why people gravitate towards electrolyte solutions.
Even with Pedialyte or similar products that promise to restore minerals, people are looking for more natural and chemical-free options. Generally, electrolyte solutions come in different forms like Gatorades, coconut water, Pedialyte, or Liquid I.V. With demand for natural hydrating solutions, coconut water has become a top-selling product in the U.S, to the extent of it monopolizing the market. This is where Mela Water has stepped in to introduce a healthy and more flavorful option to natural hydration. Mela Water is natural juice extracted from ripe, whole watermelons, resulting in a hydrating drink that tastes way better than coconut water.
Mela Water is owned by Dominic Purpura, a renowned entrepreneur in California’s food industry. He founded a beef jerky company in Southern California and was looking to start another venture where the product would sell itself. He bought Mela Water from its two co-founders, who were inspired by the watermelon culture in Indonesia. During a visit to Indonesia, they saw that people loved watermelon water to the extent that it was readily available everywhere, from coffee shops to bars, just like coconut water in the U.S. That is when they thought of introducing the concept of a natural substitute for coconut water to the American market. Dominic further shaped this initiative through his years of experience in understanding people’s food and drink preferences.
Mela Water is extracted from watermelons, which contain 92% natural water. This drink has no added sugar and is enriched with the fruit’s natural sweetness. This natural hydrating liquid is also loaded with antioxidants and electrolytes. Mela Water is made from ripe watermelons sourced from the jungles of Southeast Asia, where this fruit is grown in abundance and is available throughout the year. Mela Water is not really water but watermelon juice that resembles the consistency of water.
Due to the watery consistency, Mela Water can be used anywhere as a flavorful substitute for water or coconut water. You can take it to the beach or drink it after working out to replenish electrolytes. Mela Water can be mixed with alcohol for cocktails or added to smoothies due to its natural sweetness. It can be frozen into popsicles or mixed with fruit pulp to create an amazing drink. Mela Water’s uses are endless if you get creative. The bonus here is the naturally sweet taste satiates sugar cravings without adding empty calories.
The company will plant a tree in Southeast Asia for every four-pack of Mela Water sold to take this initiative further. The goal is to plant 40,000 trees and establish Mela Water as the go-green substitute to processed drinks in almost half of the states in the U.S. by the end of this year.