You should not burden yourself to fit your swimwear – your swimwear should aspire to fit you. Shannon Barrett, Sexikinis Swim brand founder champions this message with her unique handcrafted beach wear that are designed to accentuate a woman’s curves. Shannon, who promises to make her brand a household name in the not-so-distant future, hails from Portmore, St Catherine, a southern coastal town in Jamaica where the sea shores and beaches are attractions that are plentiful and in high demand. Nevertheless, the 31 year old self-taught designer wasn’t always a colossal fan of swimwear as it was not until her early adulthood years that she acquired a passion for nature and beaches.
As a beach enthusiast engulfed in her new found love, Shannon shares how she would often feel unsatisfied with the quality and comfortness of the swim wear she had access to before crafting her own. “I wanted sexy yet comfortable swimwear for both males and females. Whenever I bought swimwear, I wasn’t getting the results I expected. I always had to wear something over the garments while they made it very uncomfortable to engage in water activities. This motivated me to change the game,” Shannon told Disrupt Magazine.
Women have a desire to look attractive while feeling comfortable at the beach. A basic search of the internet’s popular beach wear review sections will show an avalanche of horror stories, with women from all races, countries, ages, and of all sizes deliberating about their beachwear while on a never-ending search for the perfect fit.
Shannon, who now runs an impressive online ecommerce store offering a variety of bikinis, monokinis and beach essentials, began business back in 2015 and has since crafted her brand around optimal comfort, style and female empowerment.
According to Shannon, her tailor made swimwear will make her clients feel sexy and vested without sacrificing comfort. “I want my customers to feel special. My swim wear will have you standing out in a crowd while not having to worry about any annoying irritations from the material. The garments are made from premium material, setting the bar for excellent quality and comfort,” Shannon said.The Sexikinis Swim brand is creating waves throughout the diaspora of Jamaica while garnering a fanbase that shares similar sentiments to those of Shannon Barrett.
According to the swimwear connoisseur, her customer base is made up of people who are confident enough to be unique and not wear what everyone else is wearing.
“My brand is unique; the pieces are elite and one of a kind. As such, my clients are unique, elite, and one of a kind. When my clients wear one of my outfits, I want them to feel like they are the only one on the beach with that particular outfit, the only one with tops and bottoms that fit like a glove,” Shannon told Disrupt Magazine.
As the brand and business continues to evolve, Shannon says her main intentions are to expand in overseas markets and create job opportunities for every Jamaican who is qualified and motivated to join her team. “I want to break into a certain type of market. Not just local, but the international market. I know in order to achieve this I would have to hire a staff that complements the brand. In the near future, I want to delegate functions to an advertising department; a department to create content for the social media accounts; a department for administrative duties and a department for taking and fulfilling orders,” Shannon said.