fbpx
Connect with us
Apply Now

Marketing

Your Personal Brand, and its Importance to Professional Success

flat lay photo

What is a Personal Brand?

Your personal brand is, at its most basic, the picture built of you when someone searches for your name online. It is your visible social media profiles and posts, your images and the things you share. In practice, it is an amalgamation of these things and the professional relationships you build through online networks – or what others make of your skills, actions and online presence altogether. Your personal brand is something you might not think too hard about, but that can have a profound effect on your career if managed correctly. But why is this?

Why is it So Important?

Perhaps the most significant reason you should maintain a personal brand is the increasingly online nature of the business world. Not only does more business take place in digital spaces, but recruiting processes overwhelmingly begin and end online. By having an online footprint, prospective employers will be able to research and investigate that footprint, and will likely make a judgement on your application as a result of what they find. It is also the case that your personal brand could confer its own benefits to the company, especially if you have a positive reputation and following of your own.

Building Your Personal Brand

With some active engagement, you can take control of your personal brand in order to create the best possible results in your professional life. The following represent some simple ways you can approach your personal brand, and shape it to reflect your ambitions more accurately.

Define Your Goals

Firstly, set out what you want to achieve with your personal brand. Do you want to put yourself forward as a diligent and professional worker, or do you want to make a name for yourself as a creative leader?

Moderate Your Social Media Profiles

Your social media profiles may be public, and there may be posts, images or articles you’ve shared that do not reflect your personal brand. By deleting contentious posts and making personal profiles private, you can segment your personal life from your professional one and keep your personal brand clear of confusion.

Network Effectively

In order to build your new personal brand, you will want to network with professionals relating to your field. This can be done in both online and offline spaces, but the latter can be surprisingly powerful even with the digitalisation of business.

It’s important not to underestimate the power of physical media in a digital world. A well-placed personalised business card can cement you in a new contact’s mind as a professional, and increase the likelihood of them following you up in online spaces.

Use Professional Platforms Smartly

Speaking of social media, professional platforms like LinkedIn are the perfect place to actively craft your personal brand. By writing short-form editorials as posts, or sharing industry news relevant to your skills and field, you can build a comprehensive image as a knowledgeable contact, standing you in good stead for first meetings with online contacts and new business partners. 

Continue Reading


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.


Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.