Personal Branding
10 Good Reasons to Develop your Business Internationally
1. Because there are bigger markets
In this era of globalization, the French buy products that come from all over the world … And the converse is also true. The international market presents new business opportunities, new markets, new consumers. And thinking “global” increases your market: as we emphasizes , in 2021, France will represent 0.8% of the global population and 2.6% of global GDP. Clearly, 99.2% of your potential customers are located outside of France.
2. Because “Made in France” is popular
To conquer new markets, your branded products “Made in France” are an asset. In the “ Made In Country Index ”, France is ranked 10th: “Made In France” is associated with high quality (33%) and design excellence (30%). Moreover, CCI International points out that in 2018, 72% of companies that have developed their activity internationally started with exports from France.
3. Because you will be supported
To lead your international development, you will not be alone. Financial or operational aid is numerous. They are offered by the State, the regions, CCI International… which lists them on a dedicated site .
As , it has created a new system, the International Build-up Fund, to support French SMEs in the acquisition of companies abroad.
4. Because this expansion can stimulate innovation
By setting up abroad, you will discover innovations – on products, processes, organization – and new ideas to integrate in France. Moreover, companies that develop abroad devote on average twice as many resources to R&D than those present in France alone .
Moving abroad can also be an opportunity to get closer to a partner, or even to sign a collaborative innovation agreement.
5. Because it increases your notoriety
The company that is developing internationally increases its notoriety and visibility … By being able to deal with foreign players, it is perceived as more innovative, more dynamic, more open.
6. Because sometimes the necessary skills are abroad
In some sectors, it is easier to recruit skills abroad, in countries where specific traditional skills have been maintained, or new skills more widely deployed. In order to produce in the best conditions. Talking about skills for international expansion, you should take assistance from importer of record for custom
7. Because it makes you stronger and more resilient
Distributing your activity in several countries also spreads the risks and limits your dependence on the French market. As early as 2008, the OSEO company underlined that innovative AND exporting SMEs had better withstood the crisis. In 20120, confirmed that these companies (more than 5% of turnover achieved internationally) are the ones that resist the best.
8. Because your customers want it
Expanding beyond borders can also be an opportunity to seize new opportunities. Some companies are embarking on such a project to support the international development of their customers. Others do so in response to requests, to sell excess production on a market that they know is asking for, for example.
9. Because you will strengthen your attractiveness
When attracting the best talent has become an issue for recruiters, an international company is at an advantage: young graduates consider it more dynamic and offering richer prospects.
10. Because IT and telecoms solutions make your job easier
With new computer technologies and today’s high-performance networks, your international presence will not come up against any proximity constraint! And you can be as responsive as if you were there.
