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3 Fresh Ways to Optimize Your Ecommerce Store

Is your Ecommerce store struggling to keep up with the competition? If so, you’re not alone. There are thousands of Ecommerce stores trying to promote their products and services online. With such a crowded market place, it can be difficult to stand out from the rest. The good news is there are plenty of ways Ecommerce owners can optimize their store for more revenue and better conversion rates. In this blog post we will discuss 3 Ecommerce optimization tips that will help you.


1. Make Sure you Have Upsell Offers

It’s exciting to get your first sale. However, if you have upsell offers on all of your items from the start, you will not miss out on easy earnings. Customers who have already pulled out their credit card are far simpler to persuade to purchase additional items than it is to attract new consumers. You’ll improve your average order value while also increasing your profit per customer, allowing you to spend even less on advertising.

Ecommerce stores happen to be one of the ecommerce sites with highest upsell rate. The key is in offering relevant upsell products at the right time- when your customers are ready for it. At this point, they have already found something that interests them and are just looking for more related items or accessories that would complement their choices.


2. Add a Flash Sale Section

The Ecommerce industry is booming, which means there’s plenty of competition. The key to capturing a larger share of this market is by having flash sales on your eCommerce website. Flash sales are marketing activities that allow you to increase revenue and traffic quickly at low cost. You can offer special deals or discounts for a limited amount of time only then return the site back to its normal state once it has finished running. These types of events make customers more likely to buy from your ecommerce store because they know they will not have access again very soon- if ever! As an added bonus, search engines tend to favor Ecommerce sites with fresh content so these kinds of campaigns help boost rankings too. In addition, social media channels such as Facebook and Instagram may reward Ecommerce stores that have regular updates with more exposure.


3. Use a Sales Countdown Timer

When it comes to Ecommerce websites, there are several factors that can affect conversions. One of these is time pressure. A sales countdown timer on an Ecommerce website tells customers how little time they have left to take advantage of a deal or promotion before it expires. This technique works extremely well because people love the feeling of urgency and scarcity when making purchases online. Once you set up your Ecommerce store with this feature, make sure you experiment until you find the right amount of time for maximum revenue generation. After all, if no one reacts to the offer then there’s not much point in having one.



These three Ecommerce optimization tips will give your ecommerce business just what it needs to stand out from rest of the online stores in your industry and attract more customers.


John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.


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