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7 Techniques for Improving Your Conversion Rate



Your sales funnel is the most important part of your business. It’s where you connect with potential customers and convert them into paying customers. If you’re not yet seeing the conversion rates that you want, it might be time to improve your sales funnel! Here are 7 ways to make sure that every customer goes through your sales funnel.

1. Be Generous with your Opt-in

One of the most important ways to improve your conversion rate is by being generous with your opt-in. Offer something valuable in exchange for someone’s contact information, such as an e-book, a course, or a free consultation. If you make it worth someone’s time to sign up, they’re more likely to do so.

2. Make it Easy to Buy

When someone is interested in buying your product or service, you want to make it as easy as possible for them. This means having a clear and concise sales page that outlines the benefits of what you’re selling. It also means providing multiple ways for people to pay, such as PayPal, credit cards, and even Bitcoin.

3. Offer Free Products

Another way to increase your conversion rate is by offering free products. This could be something like a trial version of your software, or a free consultation with one of your experts. If people can try out your product or service without any risk, they’re more likely to buy!


4. Create a Sense of Urgency

One of the most important ways to increase your conversion rate is by creating a sense of urgency. If someone feels like they need to buy now or risk missing out, it’s more likely that they’ll make the purchase right away. You can do this by offering limited time discounts, making an offer exclusive to first-time buyers, and having clear expiration dates on services.


5. Use Multiple Channels

Don’t just rely on one sales channel. A great way to improve your conversion rate is by using multiple channels for marketing. This includes email campaigns, social media ads, and lead magnets with opt-ins…list goes on! By using as many different ways as possible to promote your product or service online, you’re bound to get better results than if you just stuck to one method.


6. Make it Personal

One of the best ways to improve your conversion rate is by making it personal. When someone feels that he or she is being spoken to directly, they are more likely to pay attention to what you have to say.  You can do this by using a first name on your website or in your email campaigns, and by providing personalized recommendations based on past purchases.


7. Use Videos

Videos are a great way to engage potential customers and increase your conversion rate. They’re also a fantastic way to show off your product or service in action. If you want people to buy from you, start creating videos that explain what you offer and how it can benefit them.

There you have it! Seven techniques to improve your conversion rate and increase sales. Implement these tips today and see the results for yourself!

If you want to improve your sales funnel, start by implementing these tips! They’ll help you connect with more potential customers and convert more of them into paying customers. Remember, the key to a successful business is a strong sales funnel that generates consistent results.

Are you looking to improve your sales funnel? Pro Speaker Funnels can help! We offer a wide range of services to help you increase your conversion rate, including sales funnel design, sales funnel audits, optimization services, and more. Contact us today to learn more!



John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.

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